My research focuses on the exchanges of resources in online communities, enterprise social media, and crowdsourcing/crowdfunding platforms - particularly from the knowledge sharing and social network perspective.
PhD in Information Systems, University of Texas at Austin, 2011
MSc in Human Computer Interaction, University of Michigan at Ann Arbor, 2005
BSc in Electronic Engineering, Yonsei University, 2001
Associate Professor, Sungkyunkwan University (SKKU), 2020. 03 - present
Associate Professor, Hankuk University of Foreign Studies (HUFS), 2018. 09 – 2020.02
Assistant Professor, Hong Kong University of Science and Technology (HKUST), 2011. 08 – 2018.08
CRM Consultant, IBM Business Consulting Services, 2002.1 – 2003.6
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media.
JOURNAL OF INTERACTIVE MARKETING.
The mediating role of vaccine hesitancy between maternal engagement with anti- and pro-vaccine social media posts and adolescent HPV-vaccine uptake rates in the US: The perspective of loss aversion in emotion-laden decision circumstances.
SOCIAL SCIENCE & MEDICINE.
The effects of visual congruence on increasing consumers' brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification.
COMPUTERS IN HUMAN BEHAVIOR.
Online Tie Formation in Enterprise Social Media.
Asia Pacific Journal of Information Systems.
External Bridging and Internal Bonding: Unlocking the Generative Resources of Member Time and Attention Spent in Online Communities.
Best Paper Award of APJIS 2019
Post-ICIS KrAIS Workshop Best Paper Award 2014, “External Bridging and Internal Bonding: Unlocking the Generative Resources of Member Time and Attention Spent in Online Communities” (with Sirkka Jarvenpaa and Bin Gu)
Dean’s Recognition of Excellent Teaching Performance, HKUST Business School, 2011, 2012, 2013, 2014, 2015, 2016, 2017
University Common Core Course Excellent Award Winner, HKUST, 2013 - A university-wide teaching award
The Franklin Prize for Teaching Excellence Award Winner, HKUST Business School, 2013 - A business school-wide teaching award
The Franklin Prize for Teaching Excellence Finalist, HKUST Business School, 2012
Journal of Strategic Information Systems (JSIS) Reviewer of the Year Award, 2009