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- Exploring Korea through SKK GSB's Global Immersion Program NEW
- One of the MBA students at FLAME University in India, Shriyans Chaudhari, contributed an article to Indian media. In the article, he shared his reflections on the industry-focused Global Immersion Program in South Korea, in collaboration with SKK GSB at Sungkyunkwan University, the top-ranked business school in South Korea. He stated, "I found myself not just observing Korea’s systems but engaging with them and connecting the dots between what I’d learned in class and what I was now witnessing in practice." He also said, "The lectures at SKK GSB were rich in context. Professor Andrew Yi’s masterclass on the evolution of Korea Inc. from post-war poverty to tech-driven prosperity was especially compelling." "I'd say that it was less about discovering Korea and more about discovering new ways of thinking, relating, and growing. It’s easy to learn in familiar environments. But real learning, the kind that stays with you, often happens in the uncomfortable, the new, and the unexplored," he added. Read the original Article: https://thedailyguardian.com/others/building-a-global-mindset-confessions-of-an-mba-student-at-flame-university/
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- 작성일 2025-06-20
- 조회수 4553
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- Disclosing Sponsored Content Builds Authenticity and Trust: Professor Hwang NEW
- In a contributed article, Professor Serim Hwang of Sungkyunkwan University's SKK GSB stated that when influencers disclose that their content is sponsored, they can build authenticity and trust with their audience. After analyzing research based on in-depth interviews with 185 consumers and influencers, conducted by research teams from Georgia State University in the U.S., Imperial College London in the U.K., and Unilever, Prof. Hwang noted the following findings: She pointed out, "Contrary to the common perception that sponsored content is negatively received by consumers, influencers can build authenticity and trust with their audience when they disclose brand sponsorships in a humorous way." In particular, the younger generation who grew up in a digital world reacts more positively to sponsored content when influencers disclose it in a positive manner. "Ultimately, in order to succeed in influencer marketing, brands need to provide guidance and support to influencers so that they reveal their sponsorships to their audiences," Prof. Hwang emphasized. Original Article: https://dbr.donga.com/article/view/1202/article_no/11708/ac/a_list #SKKGSB #성균관대 #성균관대mba #mbainkorea #globalmba #influencermarketing #sponsorship
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- 작성일 2025-06-16
- 조회수 16788
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- SKK GSB Launches Student Exchange Program with EHL Hospitality Business School
- SKK GSB at Sungkyunkwan University is proud to announce the launch of a new MBA student exchange program with EHL Hospitality Business School in Switzerland, the global leader in hospitality education. EHL is the world’s first hotel school, founded in 1893. It has been ranked the world's best hotel management school by QS World University Rankings since 2019. This bilateral exchange initiative will allow MBA students from both prestigious institutions to spend a semester abroad, gaining cross-cultural academic experiences and practical insights into international business, service industries, and hospitality management. The program is designed to broaden students' global perspectives, enhance their leadership capabilities, and expand their professional networks. The inaugural exchange cohort will commence in the fall 2026, with a select group of MBA candidates participating in courses, company visits, cultural immersion programs, and collaborative projects. Both institutions will offer tailored support to ensure a seamless academic and personal experience. Dr. Andrew Yi, Dean of SKK GSB stated, “SKK GSB, a leading business school, aims to develop global leaders in business and service industries through a student exchange agreement with EHL.” Dr. Achim Schmitt, Dean of EHL Hospitality Business School, noted, “This initiative marks a significant step in the global expansion of both institutions and reinforces our dedication to preparing students for leadership roles in today’s increasingly complex and interconnected global economy.” The program will further strengthen international ties between Asia and Europe, empowering students to learn and grow in an interconnected global economy.
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- 작성일 2025-05-27
- 조회수 83221
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- SKK GSB signs AI MBA agreement with Incheon International Airport
- On May 22nd, SKK GSB at Sungkyunkwan University signed an AI MBA agreement with Incheon International Airport in order to develop AI-driven leaders who will shape the next wave of the airport industry. The partnership between Incheon Airport, one of the top five global airports, and SKK GSB, ranked among the top 100 MBA schools worldwide for 14 consecutive years by the Financial Times since 2012, will provide Incheon International Airport with a strong competitive edge in the global airport industry through a transformative learning experience. Incheon International Airport's executives and employees will be learning AI and data analytics, business strategies, and case studies of global corporations in the aviation sector through the AI MBA program starting this August, over a two-year period. This agreement, which is based on SKK GSB's world-class MBA education and AI expertise, provides Incheon International Airport with a foundation that cultivates leaders who will drive innovation.
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- 작성일 2025-05-23
- 조회수 95939
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- SKK GSB and SEA Tech Korea Co-Hosted a Successful Event
- A special event, co-hosted by SEA Tech Korea and SKK GSB at Sungkyunkwan University, has successfully concluded. SEA Tech Korea is a community founded by our Full-Time MBA student, Filicia Salim (FMBA 2026), to connect Southeast Asians and Koreans in the tech ecosystem. Over 80 people attended the event, which featured a panel discussion on the Korean venture capital landscape with high-profile speakers, as well as a networking session with tech professionals and MBA students from top business schools in Korea. In the panel discussion, prominent venture capitalists discussed the current Korean VC landscape. They pointed out that the VCs in Korea are having a tough time due to several reasons including the current economic and geopolitical situation both locally and globally. However, they noted that there are also some opportunities. For example, by exploring the possibilities of going international – either for fundraising or market expansion. Dias Shakubayev, from Korea University's GSIS, who attended the event, shared, "This event was really good, especially since I'm interested in venture capital and finance in Korea. We learned a lot of interesting things related to how VCs are investing and reallocating their assets, especially within the Asia-Pacific region. If there are similar events, I hope to join."
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- 작성일 2025-05-07
- 조회수 146903
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- Prof. Youngju Nielsen Honored with a Ministerial Commendation
- Professor Youngju Nielsen received a Ministerial Commendation from the Ministry of Trade, Industry and Energy. She was honored in recognition of her outstanding contribution to the 2023 amendment of the Special Act on Corporate Revitalization as a member of the Corporate Restructuring Plan Review Committee under the Act. The Special Act on Corporate Revitalization aims to improve regulations and relevant procedures to help firms facing oversupply issues engage in voluntary corporate restructuring. Professor Youngju Nielsen led the amendment of the Special Act on Corporate Revitalization to ensure firms pursuing digital transformation or carbon neutral activity could also be covered by the Act and carry out voluntary corporate restructuring. In addition, Professor Youngju Nielsen has frequently appeared in the media as an expert commentator on finance. Recent media interview with Professor Youngju Nielsen: https://www.hankyung.com/article/2025022742341 https://magazine.hankyung.com/money/article/202503181547c #SKKGSB #성균관대 #성균관대mba #mbainkorea #globalmba #ministerialcommendation #ministryoftradeindustryandenergy
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- 작성일 2025-04-10
- 조회수 219364
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- Trump's Flip-Flops Keep Financial Markets Spinning
- Professor Terence Lim of SKK GSB at Sungkyunkwan University contributed a column to Korea Economic Daily, saying that global markets swung wildly amid Trump's flip-flops. "Everyone is unsure about what is to come, and as a result, stock prices and interest rates have fallen sharply. The fact that Trump could increase uncertainty throughout his presidency is a significant risk to the global economy," he noted. Professor Lim advised investors, "In times of heightened uncertainty, investors need to rotate out of tech stocks or growth stocks and into income-generating assets." Original Article: https://www.hankyung.com/article/202503181616i #SKKGSB #성균관대 #성균관대mba #mbainkorea #globalmba #Trump #globalmarket
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- 작성일 2025-04-09
- 조회수 155896
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- SKK GSB Global Leader Speaker Series – Unlocking AI's Potential in the Workplace
- On Monday, March 31st, SKK GSB at Sungkyunkwan University welcomed Einav Lavi, Chief Human Resources Officer at EDB Corporation, to its Global Leader Speaker Series. EDB is the leading Postgres data and AI company. In her lecture, Einav spoke about how AI could transform the HR field, detailing how AI is supercharging People Teams. Einav described how AI can automate routine tasks, such as screening resumes, answering common employee queries, generating interview questions, and writing JDs, so that this frees up time for People Teams to focus on strategic, high-value tasks. Also, AI enables People Teams to process and analyze large amounts of data so they can make informed, objective decisions, including hiring, promotions, compensation, and more. Manisha, a Full-Time MBA student, shared, "The lecture by Einav was incredibly insightful, highlighting how AI is revolutionizing HR and the workplace with data-driven decision-making. It was fascinating to see how early adopters are setting the stage, leveraging AI for employee reviews and sentiment analysis to enhance efficiency and drive more strategic decisions. This transformation redefines how we get hired and how we grow in our careers." Sincere thanks to Einav Lavi for delivering such an insightful lecture to our students! #SKKGSB #성균관대 #성균관대mba #mbainkorea #globalmba #EDB #Einavlavi
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- 작성일 2025-04-02
- 조회수 163524
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- SKK GSB "AI & Business" Forum Hosts KPMG Korea's Head of AI Center on Accelerating Business Transformation Through AI
- Mr. Tong-Keun Lee, Partner and Head of the AI Center of KPMG Korea, delivered an insightful lecture titled "Beyond AI: Accelerate Business Transformation with AI" to Business Analytics and AI MBA students at SKK Graduate School of Business last Saturday. In his lecture, he shared practical insights into digital transformation, AI-driven business strategies, and low-code development approaches. He outlined strategies companies use to accelerate transformation and innovation through AI integration. By examining real-world cases such as AI governance consulting for Samsung Financial Group and the generative AI PoC for Lotte Wellfood, he explained how AI is being utilized within companies and introduced various examples related to AX enhancement. "This lecture is part of SKK GSB's ongoing commitment to prepare our students for an AI-transformed business landscape," said Professor Raunaq Pungaliya, the Vice Dean of AI and Analytics Programs at SKK GSB. "SKK GSB has strategically positioned itself at the intersection of business and technology. We're not just teaching theory—we're connecting our students with industry leaders who are implementing AI solutions today, ensuring they graduate with both the knowledge and practical insights needed to lead AI transformation initiatives in their organizations." Yeeseul Jung, a BA MBA student, said, "Through this lecture, I gained deep insights into strategies for effectively applying AI within organizations to enhance employee efficiency." She added, "I was particularly impressed by how AI-driven digital innovation strategies and low-code development approaches can help companies drive innovation in a rapidly changing environment. It was a valuable opportunity to better understand the latest technology trends and the direction of business innovation through AI." The event represents SKK GSB's ongoing dedication to shaping future business leaders through its focused MBA programs on AI and Business Analytics, as well as a related track in its Full-Time MBA program. #SKKGSB #성균관대 #성균관대mba #AI #businessanalytics #KPMG #mbainkorea #globalmba
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- 작성일 2025-03-21
- 조회수 140106
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- Sustainability Academy: A Closer Look At Trump's Energy Policies
- Full-Time students at Sungkyunkwan University's SKK GSB took a closer look at Trump's energy policies during the "Investing in Climate, Investing in Growth (ICIG)" forum. The U.S. is the world's largest oil and natural gas producer, thanks to the shale revolution. The U.S. seeks to expand its global influence through energy exports such as LNG and other resources, solidifying its position as an energy superpower. Trump has said the U.S. needs to increase traditional oil and gas production in order to reduce energy prices for Americans. Ultimately, the Trump administration's aim is to lower energy prices to reduce the cost of living for the middle class. This is another reason Trump aimed at lowering energy prices — to ensure the competitiveness of energy-intensive industries such as AI and data centers. To maintain competitiveness in energy-intensive industries, it is crucial to have a cheap, abundant, and clean electricity supply. Europe and China still rely heavily on imports of fossil fuels, making them vulnerable. Korea also needs to address this issue. #SKKGSB #성균관대 #성균관대mba #mbainkorea #globalmba #Trump #energyprices
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- 작성일 2025-03-21
- 조회수 56196