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- "SKK GSB was a turning point in my life." by Hyunseok Ji (PMBA, Class of 2022)
- SKK GSB Professional MBA alumnus Mr. Hyunseok Ji, who now works to improve profitability in LG Energy Solution’s Automotive Battery Division, shared how his life-changing experiences at SKK GSB have influenced his career. He noted that his learning experiences at SKK GSB assisted him in creating innovative outcomes through strategic decision-making with a new perspective. He also highlighted the importance of differentiating strengths and of excellent problem-solving skills in our rapidly-changing world. Read the full interview below: 1.Could you tell us a little bit about yourself? I am Hyunseok Ji, and I graduated from the Professional MBA program at the end of last year. I am responsible for improving profitability and productivity in LG Energy Solution’s Automotive Battery Division. 2.What were your reasons for doing the MBA, and why did you choose SKK GSB? I chose an MBA to develop a mindset to understand business in diverse ways. I majored in mechanical engineering as an undergraduate, but when I worked as a purchasing officer, I had to work with sales, development, planning, cost, and quality assurance representatives from partner companies. That was when I realized that I needed not only technical know-how, but also an understanding of the business administration aspect. In particular, as I worked on improving profitability, I felt that I needed the knowledge and perspective to look at business in various ways, so I became interested in the MBA program. The MBA was also a fascinating opportunity to meet students and alumni from a variety of fields, and it helped me to enrich my working life. My highly-motivated classmates were especially stimulating. Among MBA programs in Korea, I found the program at SKK GSB most attractive as it offered 100% English-medium MBA classes applying the latest management theory to a practice-oriented curriculum. 3.Please share how what you learned during your MBA program has contributed towards your work. In an assignment in the Product Service Design course, we selected a company, and drew a product life cycle and roadmap to propose a new business model. In that assignment, I analyzed the initial model, and successful and unsuccessful projects by investigating personal mobility companies that have various products. After that, I suggested future business strategies such as localization and subscription. Another notable course was the Project Workshop. In that course, we had regular meetings with actual tech startup managers to discuss product strategies and mid-to-long-term operation plans, and we devised improvement roadmaps. I’m certain that this experience of analyzing and discussing business models, and formulating differentiation strategies with actual CEOs and CTOs was a great help in expanding my business perspectives. These classes have assisted me a lot in the process of strategic decision-making, and have helped me to create the innovative outcomes required in my job. 4.Please give a word of advice to prospective applicants who are considering an MBA. In a rapidly-changing world, I believe that it is crucial to differentiate our strengths, and to develop excellent problem-solving skills. Now I’m sure that an MBA is not only a platform for acquiring the knowledge of business and economics, but also a place to redefine our careers and directions in life by reflecting on ourselves. Related article: Korea Economic Daily on April 13th (Korean version) https://www.hankyung.com/society/article/2022041296831
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- 작성일 2022-04-21
- 조회수 6306
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- [Global Leader Speaker Series] Digital Transformation and Open Innovation by John Hanjoo Lee, CEO of Bespin Global
- SKK GSB’s next “Global Leader Speaker Series”, will feature the entrepreneur and startup investor John Hanjoo Lee, the co-founder, and CEO of Bespin Global, who will speak on the theme of “Digital Transformation and Open Innovation”. In light of the collapse of the boundaries of industry, and given that speed and convergence have become power, Mr. Lee will share his insights into effective digital transformation. Get ready for the special discussion next Monday! Monday, April 11th, 7 PM Click here to Register About John Hanjoo Lee and Bespin Global John Hanjoo Lee is a serial entrepreneur and startup investor. He is passionate about cloud computing, startups, and global entrepreneurship. With more than 20 years’ experience of IT infrastructure management, he founded Bespin Global in 2015. Bespin Global is a cloud managed service provider (MSP) operating in 12 cities in eight countries, including Korea, China, the United States, the Middle East, Southeast Asia, and Japan. The company helps large enterprises adopt both private and public cloud services through professional services, managed services, and OpsNow (a proprietary multi-cloud management platform). Since its founding in 2015, the company has grown, and now has over 950 employees and more than 3000 customers such as Samsung Electronics, SK Telecom, and other large businesses.
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- 작성일 2022-04-07
- 조회수 8464
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- SKK GSB Professor Kyeongheui Kim: An Unintended Consequence of Product Upgrades
- Professor Kyeongheui Kim’s paper “An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind" has been published in the Journal of Marketing Research. Abstract as below: In today’s advanced economies, consumers are constantly exposed to an increasing number of upgraded products. This research examines consumer response to a brand’s launching of an upgraded product and identifies the consumer’s ownership status of a previous version of the product as a key dimension that can influence their reaction. Contrary to common intuition, it is demonstrated that while the release of an upgraded product is received positively by non-owners of a previous version, this is not always the case for owners. The authors propose that owners respond unfavorably because the new upgrade increases perceived distance between the owners and the brand as the brand progresses forward with the enhanced products. That is, when the new product replaces an existing product the consumers own, consumers perceive as if the brand is moving away from them. This negative effect of an upgrade is attenuated if the owners are provided with an extra source of connection to the brand. The authors investigate this phenomenon in five studies and discuss the implications of their findings. Keywords: product upgratd, ownership, identity, consumer-brand relationship
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- 작성일 2022-03-04
- 조회수 13367
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- Class of 2022 Commencement Ceremony
- Class of 2022 Commencement Ceremony will be held today (February 4PM) on zoom. Webinar link: https://skkgsb.zoom.us/j/99417610865 Ceremony Timeline: -Opening Announcement -Congratulatory Address – Dean -Congratulatory Address – Alumni Association -Class Reply by Student Representatives -Academic Excellence, Contribution, ABP Awards -Conferring Diplomas -Closing Announcement Join the webinar to congratulate the Class of 2022 students!
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- 작성일 2022-02-23
- 조회수 12793
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- SKK GSB ranked the best MBA in Korea 2022 Financial Times Global MBA Ranking
- Sungkyunkwan University Graduate School of Business (SKK GSB) was ranked 1st in Korea for the 11th consecutive year and 65th globally in the most recent 2022 Financial Times (FT) Global MBA Ranking. SKK GSB received high scores in the categories of value for money (30th), career progress (29th), employment at three months (34th), international student ratio (32nd), international faculty ratio (18th), and international course experience (15th). It also jumped 17 places on international mobility, indicating that alumni are improving their global career prospects. This year, the Wharton School of the University of Pennsylvania was ranked first, followed by Columbia Business School. INSEAD and Harvard Business School tied for third. SKK GSB is shaping the future with business analytics and AI. In 2021, The school added an analytics track to the Full-time MBA program to give students more specialized technical training. This fall, they will be launching the Business Analytics MBA, which combines the best of traditional MBA education with deep analytics know-how. Students have shown high interest in this exciting field, with 30% of the current Full-Time MBA students choosing to pursue this new track.
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- 작성일 2022-02-14
- 조회수 125323
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- SKK GSB Professor Minjung Koo : Remember Me, Will You?: Overusing Material Gifts for Interpersonal Memory Management
- Professor Minjung Koo’s paper “Remember Me, Will You?: Overusing Material Gifts for Interpersonal Memory Management”, has been published in the Journal of Consumer Psychology, which is ranked by the Financial Times as the top 50 journal. Abstract Six experiments (N=2,350) uncover a prevalent giver–recipient preference discrepancy: gift givers prefer giving material gifts (vs. experiential gifts) more than gift-recipients prefer to receive them. The experiments reveal congruent evidence that a mnemonic gifting strategy underlies this preference discrepancy. Givers are more likely than recipients to consider the memory consequences of gift options, as givers intuitively use material gifts as interpersonal mnemonic devices to facilitate the recipient’s retrieval of giver-related memories. As such, this preference discrepancy occurs in various stages of developing relationships but is mitigated in very close relationships. In addition, two theoretical moderators are identified: the preference discrepancy disappears when the gift would be associated with an unpleasant occasion (instead of a pleasant one), and when the giver and recipient expect an incidental increase in future interactions. This research reveals an interpersonal memory-management motive that underlies the miscalibrated gift choices, and bridges prior findings on material and experiential gifts. These findings also offer insights for consumers and marketers to mitigate miscalibrated choices and their perverse economic and relationship consequences. Keywords Gift giving, material versus experiential gifts, mnemonic gifting strategy, interpersonal mnemonic device, miscalibrated gift choices.
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- 작성일 2022-01-21
- 조회수 10968
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- SKK GSB Professor Suil Pae publishes study on Career Concerns and Financial Reporting Quality
- Professor Suil Pae’s paper Career Concerns and Financial Reporting Quality, has been accepted for publication in Contemporary Accounting Research. Abstract Managerial career concerns could affect firm efficiency through financial reporting quality, but this important link has received relatively little attention in the literature. The present study examines this link by developing a model that has the following elements. A risk-neutral manager provides effort to increase the market value of the firm and to favorably influence the market assessment of her ability. Depending on the magnitude of career concerns, she either under- or overinvests effort relative to an efficiency-maximizing level. The analysis identifies conditions under which higher-quality reporting induces the manager to invest more effort. Under these conditions, the model is extended to a setting in which the manager also chooses the quality of financial reporting at some cost. In doing so, she seeks to reduce distortion in her effort investment. The equilibrium reporting quality and effort investment are determined by a trade-off between them. In the presence of high uncertainty about the firm’s future cash flows, if the manager’s career concerns exceed a threshold, she underinvests in reporting quality and overinvests effort. The empirical implication is a negative relation between managerial career concerns and financial reporting quality. To a large extent, this is consistent with findings in prior empirical studies. Thus, the present study offers a theoretical explanation for the empirical findings as an equilibrium outcome.
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- 작성일 2021-12-17
- 조회수 6406
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- SKK GSB School Spirit Contest Winner Announcement
- A big shoutout to all the participants of the SKK GSB Spirit Contest! Students showed SKK GSB spirit through both creative and fun pictures! Now it is time to announce the winners! Congratulations to (Instagram account and program) stinamoments (FMBA Class of 2022) hara.33 (FMBA Class of 2023) greatben68 (PMBA 9th Cohort) w_sorachoi_w (PMBA10th Cohort) uncle0ero (PMBA 11th Cohort) seo0_jenny (PMBA 12th Cohort) jeongmupark (EMBA13th Cohort) vivee87 (MSBA1st Cohort) 0alinaaa0 (MSBA2nd Cohort) geun_hyeop (AIMBA) The winners and all teammates will get the first place prize. Program managers will reach out to each student for the prize and all participants for the participation prize. Thank you everyone, for participating. We hope you enjoyed the contest as much as we did!
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- 작성일 2021-11-30
- 조회수 7000
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- [Korean Economic Daily & Seoul Economic Daily] SKK GSB students show high satisfaction with Business Analytics Track
- Sungkyunkwan University SKK GSB Full-Time MBA students show high satisfaction with Business Analytics Track Sungkyunkwan University’s SKK Graduate School of Business (SKK GSB) was ranked 35th in the world, 1st in Korea, and 7th in Asia in the 2021 Financial Times (FT) Global MBA Ranking. The rankings highlight further remarkable achievements, such as ranking 13th in the world for promotion, and 16th for value for money. All of these factors have contributed towards the glory of ranking first in Korea for 10 consecutive years. SKK GSB has recently put a lot of effort into fostering the kind of digital talent needed in the present era. They provide future vision to the students who will be the human resources in the 4th Industrial Revolution. In 2020, the school launched a new AI MBA and a Business Analytics program, and this year, they launched the Business Analytics Track in the Full-time MBA. Irene So from Hong Kong (Full-Time MBA, 2022) expressed her interest in the Business Analytics Track, saying “Big data, business analytics, programming, etc. were terms I had always heard before coming to SKK GSB, and I could not believe that I actually had the chance to learn all these along my MBA journey. Although it has been challenging, I am so proud to be in the first FMBA cohort [JPB1] able to choose the Business Analytics Track as the main focus. With an aim to shift my career focus from banking to the digital field, I believe that the technical skills as well as the business strategic mindset we have learnt from courses like Marketing Analytics, AI and Machine Learning, Programming, etc. will open new doors for me to enter a new career field with cutting edge tech.” This year's freshman Esther Kwon (Full-Time MBA, 2023) also showed her enthusiasm about the track. "I am currently operating an online shopping mall and hope to analyze consumer data more effectively by applying the skills acquired from the Business Analytics T rack." SKK GSB provides courses such as AI and Machine Learning, Digital Age Corporate Strategy, Digital and Social Media Analytics, Business Intelligence, Data Visualization, Digital Marketing, Financial Analytics, and Business Analytics. SKK GSB offers six programs: Full-Time MBA (18 months, daytime classes), Professional MBA (2 years, evenings), Indiana University Kelley–SKK GSB Executive MBA (18 months, weekends), AI MBA (2 years, weekends) Master of Science in Business Analytics (18 months, weekends), Master in Management Studies (2 years, daytime). Find the full article on the Korean economic daily: https://www.hankyung.com/society/article/2021101463231
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- 작성일 2021-11-12
- 조회수 6174
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- [Korean Economic Daily] PMBA '22 Wooree Lee
- PMBA Class of 2022 Wooree Lee Interview 1. Could you tell us a little about yourself? I’m Wooree Lee, I’m enrolled on SKK GSB’s Professional MBA program, and I’ll be graduating in February 2022. I’m currently working as a consultant at McKinsey & Company. 2. What were your reasons for deciding to do the MBA, and why did you choose SKK GSB? I’d been thinking that to achieve sustainable performance and results in the rapidly changing business environment we see today, global business expertise and problem-solving skills are both crucial. Though I’d been steadily developing myself, from a long-term perspective I strongly needed globally applicable comprehensive job skills in marketing, finance, organizational management, and strategy . I also needed to become familiar with various case studies, and with insights through not only experts’ sharing of ideas, but also through a solid theoretical base . That’s why I decided that an MBA would be the best solution to build this kind of expertise. SKK GSB has maintained a steady global ranking, all its classes are in English, and there’s the opportunity of a dual degree with Indiana University’s Kelley School of Business, so this school seemed to align well with the global business career I’m pursuing. 3. Please share how what you have learned during your MBA course has contributed towards your actual work, and how you can utilize this in the future. I’d say the most helpful things that I learned on the course fall into two groups: theory and practice. Theoretically, there were many things that I could apply directly to business situations, so I experienced their effectiveness straight away. In particular, the Digital Marketing course helped me understand the digital marketing ecosystem. This course included a lot of useful simulations, and these helped me to understand the practical impact of optimizing the customer journey, to appreciate various perspectives of performance analysis, and to learn channel strategy. Thanks to the Marketing Analysis course, I could increase my access to marketing data with R-Programming. On this course, we analyzed data from various; we used vast amounts of data, and then we found optimal clustering criteria during the customer clustering process. I found this especially interesting, and later, when I was analyzing customer data in a real business situation, I could determine the criteria for applicability and confidence of data more quantitatively. Regarding practice, the most striking phrase that springs to mind is “speak out effectively”. My classmates had a range of experiences, jobs, and backgrounds, so by discussing and presenting with them, I developed creative problem-solving skills. These skills were helpful in real business situations as I could convey my opinions more concisely and efficiently. Since all of SKK GSB’s classes are in English, it closely modeled a real international business environment, and by using my classmates’ strengths as benchmarks, I found the global nature of the experience valuable. 4. What was the biggest challenge you encountered on the MBA course? It takes a lot of energy and effort physically and mentally to take the classes, to work on assignments, and to get through the exams, all at the same time as working. Taking this course involves a lot of case reading materials and assignments every week, so it was far from easy to balance all those tasks while working, but with motivation from my classmates, I could manage the classes and assignments without major issues. The MBA course has a lot of group assignments, and we grew together by learning from other members' strengths, by helping them with their shortcomings, and by maximizing and building on each other's abilities. This helped us to overcome our challenges. 5. Please give a word of advice to prospective applicants who are considering an MBA. I think prospective students should clarify their needs and expectations after graduating with an MBA. [JPB1] Even if students enroll with a strong will, some may lose sight of their original goal or withdraw because there are a lot of challenges. Yet if students clearly know what they want to achieve, then they are more able to overcome these challenges with their classmates. Remember you aren’t alone: the other students on the course are invariably keen to develop themselves even in difficult situations, and you’re all in the same boat, so everyone tends to help each other very well. I’d say that applicants who take an MBA after considering these points carefully will find the content, process, and methodology that they learn a great benefit as they grow into thriving business professionals. Original article in Korean: https://www.hankyung.com/society/article/2021101463141
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- 작성일 2021-11-10
- 조회수 6548