SKK GSB MBA Sungkyunkwan Univ .

Meet us in Singapore & Ho Chi Minh City at the MBA Tour!

2025-07-03

Your Global MBA Journey Starts with SKK GSB Meet us in Singapore & Ho Chi Minh City at the MBA Tour! Join SKK GSB (Sungkyunkwan University) — Korea’s No.1 MBA program ranked by the Financial Times in UK — and discover how we empower future global leaders to thrive in a fast-changing world. Event Dates: July 19 (Singapore) | July 26 (Ho Chi Minh City, Vietnam) Time: Meet-up 12:00–2:00 PM | Networking Fair 2:00–3:00 PM Locations: Pan Pacific Singapore (Singapore) | Lotte Hotel Saigon (Ho Chi Minh City) Why connect with us at the MBA Tour? - Learn about our Full-Time MBA (Global MBA) ranked among the top in Korea - Explore the Dual Degree opportunity with Indiana University, Kelley School of Business - Speak directly with our admissions team and ask your questions Discover generous scholarship options: - Kelley-SKK GSB Dual Degree Fellowship – Full scholarship for one year in Korea - SKK GSB Fellowship – Covers 50% or more of tuition for outstanding candidates - Plus, a variety of additional scholarships are available for incoming students Register now for free: https://tours.mba.com/singapore?utm_source=schooladm&utm_medium=email&utm_campaign=university_marketing_SKKGSB https://tours.mba.com/hochiminhcity? utm_source=schooladm&utm_medium=social&utm_campaign=university_marketing_SKKGSB Let us help you turn ambition into achievement. We look forward to meeting you and discussing the future you can build at SKK GSB!

'Why Choose a Long‑Term Pension Plan?': Prof. Youngju Nielsen

2025-07-01

Professor Youngju Nielsen of SKK GSB at Sungkyunkwan University, who has provided her deep insights on finance and contributed articles to major media outlets in Korea. Due to her family circumstances, she changed her career and became a professor in Korea after working as an investment expert on Wall Street in the U.S. for 15 years. "My father was battling cancer, so I came back to Korea to spend time with my family. During this time, I made a career transition to academia. I had a strong desire to share my experience as a professional in the stock market in the U.S.," she said. While Korea's National Pension Fund continues to deplete, Professor Nielsen encourages people to choose an investment product aiming for long term investment returns. However, there are still many people who lack trust in the Korean stock market. "Many people remain hesitant to invest due to a lack of trust in the Korean stock market or in fund management. However, I believe that to resolve the issue of insufficient retirement income that cannot be covered by Korea's National Pension, the retirement pension system must play a major role in retirement income provision. In fact, nearly all advanced countries have supplemented the public pension systems that are facing funding crises through occupational or private retirement pensions," she explained. Professor Nielsen emphasized, "Retirement pensions allow you to accumulate a pension fund during your working life and function effectively as a reliable source of retirement income. However, simply allocating your funds to principal-guaranteed products may not keep up with inflation. Especially for younger workers with many years until retirement, it is crucial to leverage the power of compound interest and the benefits of long-term investing." She also explained that since Korea's financial market is linked to the global financial market and offers many products that allow you to invest in diverse assets at low cost, it is not necessary to limit investments to the Korean market alone. Furthermore, the retirement pension system provides an environment where investors can invest in international stocks, bonds, ETFs, and more. Professor Nielsen pointed out, "It is not wise to give up investing simply because of concerns about the Korean stock market." Retirement pensions are ultimately a long-term investment. To succeed, improving financial literacy is essential. Professor Nielsen stated, "Financial literacy is not something that can be developed quickly. However, I recommend starting by studying basic financial concepts through books, and then naturally cultivating an interest in the global economy and market trends." Professor Nielsen stated, "I would like to highlight that investing is not about picking an individual stock. The core of long-term investing lies in building a portfolio that reflects the overall market trend and maintaining it consistently." What inspired Professor Nielsen, who worked as an investment professional on Wall Street for 15 years, to begin teaching and conducting research at SKK GSB at Sungkyunkwan University? Professor Nielsen explained, "Sungkyunkwan University is one of the oldest universities in Korea, it is also the university that embraces innovative initiatives. For faculty members, it is highly motivating to work with colleagues from diverse nationalities and varied academic and industry backgrounds." Ultimately, this diversity creates positive energy for students, faculty, and the school as a whole. Professor Nielsen stated, "I have always focused on the gap between the 'theoretically ideal approach' and the 'practically feasible method.' The purpose of my teaching and research is to find the middle ground between the two." When asked about her dual role as a professor and CEO of a retirement pension fintech firm, she said, "I believe it is more important to focus on methods that are tested and work effectively in the market, rather than theoretically perfect but practically useless. I view the startup activities of experimenting and validating ideas in real markets as a continuation of my work as an academic." Check out Professor Youngju Nielsen’s recent articles on retirement pension: https://www.chosun.com/economy/money/2025/05/12/YUN6SV2YNRDKVOC3JTCOT425IA/?utm_source=naver&utm_medium=referral&utm_campaign=naver-news https://www.chosun.com/economy/money/2025/05/19/A2TDXZ2DNRB43IAETPI7R55KLY/?utm_source=naver&utm_medium=referral&utm_campaign=naver-news https://www.chosun.com/economy/money/2025/05/19/5SY5IV2LHNEDXLOLMHHZQNEEVY/?utm_source=naver&utm_medium=referral&utm_campaign=naver-news https://magazine.hankyung.com/business/article/202505130568b https://magazine.hankyung.com/business/article/202505130603b’ https://www.chosun.com/economy/money/2025/06/23/JGMRJMPHIFACPGVG4BYFH4KBV4/?utm_source=naver&utm_medium=referral&utm_campaign=naver-news

Exploring Korea through SKK GSB's Global Immersion Program

2025-06-20

One of the MBA students at FLAME University in India, Shriyans Chaudhari, contributed an article to Indian media. In the article, he shared his reflections on the industry-focused Global Immersion Program in South Korea, in collaboration with SKK GSB at Sungkyunkwan University, the top-ranked business school in South Korea. He stated, "I found myself not just observing Korea’s systems but engaging with them and connecting the dots between what I’d learned in class and what I was now witnessing in practice." He also said, "The lectures at SKK GSB were rich in context. Professor Andrew Yi’s masterclass on the evolution of Korea Inc. from post-war poverty to tech-driven prosperity was especially compelling." "I'd say that it was less about discovering Korea and more about discovering new ways of thinking, relating, and growing. It’s easy to learn in familiar environments. But real learning, the kind that stays with you, often happens in the uncomfortable, the new, and the unexplored," he added. Read the original Article: https://thedailyguardian.com/others/building-a-global-mindset-confessions-of-an-mba-student-at-flame-university/

Disclosing Sponsored Content Builds Authenticity and Trust: Professor Hwang

2025-06-16

In a contributed article, Professor Serim Hwang of Sungkyunkwan University's SKK GSB stated that when influencers disclose that their content is sponsored, they can build authenticity and trust with their audience. After analyzing research based on in-depth interviews with 185 consumers and influencers, conducted by research teams from Georgia State University in the U.S., Imperial College London in the U.K., and Unilever, Prof. Hwang noted the following findings: She pointed out, "Contrary to the common perception that sponsored content is negatively received by consumers, influencers can build authenticity and trust with their audience when they disclose brand sponsorships in a humorous way." In particular, the younger generation who grew up in a digital world reacts more positively to sponsored content when influencers disclose it in a positive manner. "Ultimately, in order to succeed in influencer marketing, brands need to provide guidance and support to influencers so that they reveal their sponsorships to their audiences," Prof. Hwang emphasized. Original Article: https://dbr.donga.com/article/view/1202/article_no/11708/ac/a_list #SKKGSB #성균관대 #성균관대mba #mbainkorea #globalmba #influencermarketing #sponsorship

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