Financial Market Implications of Marketing Strategy, Disclosure of Marketing Information
Legal/Regulatory Environment and Marketing Actions
ESG issues and Controversial Marketing
Marketing Upper Echelons
Marketing Strategy
Education
2019, Ph.D., Business (Marketing), Lee Kong Chian School of Business, Singapore Management University (SMU), Singapore
2013, M.S., Management (Marketing), Sungkyunkwan University (SKKU), South Korea
2010, B.S., Business Administration, Sungkyunkwan University (SKKU), South Korea
Experience
2025 - Present, Assistant Professor of Marketing, SKK Business School, Sungkyunkwan University, South Korea
2023 - 2024, Visiting Professor of Marketing, SKK Business School, Sungkyunkwan University, South Korea
2019 - 2025, Assistant Professor of Marketing, Bocconi University, Italy
Journal Articles
(2023)
Does Disclosure of Advertising Spending Help Investors and Analysts?.
JOURNAL OF MARKETING.
87,
3
