For more details on the courses, please refer to the Course Catalog
| Code | Course Title | Credit | Learning Time | Division | Degree | Grade | Note | Language | Availability |
|---|---|---|---|---|---|---|---|---|---|
| DBA4007 | Marketing Management Seminar | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | Korean | Yes |
| This course, as a survey course, examines classic and current issues in marketing management. Its primary objective is to expose students to diverse topics in marketing and to prepare students for other specific topic courses. Topics covered include branding, pricing, advertising, impacts of marketing on firm value, corporate social responsibility, etc. The course also seeks to provide skills in critiquing the literature, defining research problems and writing papers on the area of marketing. | |||||||||
| DBA4008 | Marketing Research | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | - | No |
| The purpose of this course is to provide participants with the skills needed to conduct basic market research studies, work with research departments and/ or companies to obtain the information needed for decision making and to evaluate and interpret research results. The course covers issues of basic data collection and analysis. Methodologies for designing new products, segmenting markets and positioning products. As business managers in every field and at every level are called upon to make decisions on the basis of collected information, most participants will find this course relevant, regardless of their chosen fields of specialization. | |||||||||
| DBA4009 | Contemporary Issues in Marketing | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | - | No |
| This course mainly address the contemporary issues related to the marketing. As the circumstances around the business constantly change, the environment of the market and consumer behavior are also changing rapidly. In this sense, students who attends this course will learn the recent theories and cases related to marketing phenomena. | |||||||||
| DBA4010 | Seminar in Consumer Behavior | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | Korean | Yes |
| This course is designed to introduce graduate students majoring in marketing to basic research methodology and significant theoretical perspectices related to consumer behavior. The course will also offer opportunities for students to develop skills relevant to the conduct of behavioral resaerch in marketing. | |||||||||
| DBA4012 | Financial markets and Corporate Finance | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | Korean | Yes |
| The goal of this graduate level course is to provide an introduction into current theoretical research in corporate finance and financial markets, covering a broad range of topics. Special attention will be paid to developing techniques for empirical data analysis. Students will also have a chance to practice written and oral presentation of their research ideas. | |||||||||
| DBA4014 | Investment Analysis | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | English | Yes |
| This course provides students with the theories and practices of modern investment analysis. The topics to be taught include (a) different types of securities, (b) security markets and how securities are traded, (c) security analysis, (d) portfolio theory, (e) asset pricing models, (f) efficiency in financial markets, (g) behavioral finance, (h) portfolio management and evaluation, (i) bond yield and bond portfolio management, (j) introduction of derivative securities | |||||||||
| DBA4015 | Studies in Strategic Management | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | - | No |
| This course introduces various concepts and theories in strategic management. The objective is to enable the students to understand the basic concepts, theories, and research topics related to business and corporate strategies by reading and discussing academic papers. | |||||||||
| DBA4017 | Organization Theory & Design | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | - | No |
| Which organizational theory and design is needed to improve a firm's competitive advantage? What is organization theory & design and what type of structure is appropriate for team leaders and members. These are the questions that we consider in this course. We deal with these topics in a macro view. | |||||||||
| DBA4018 | Organizational Behavior | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | Korean | Yes |
| Organizational Behavior is a field of study that investigates what people do in an organization and how that behavior affects the performance of organization. Topics include motivation, leadership, communication, decision making, organizational culture and organizational development. | |||||||||
| DBA4019 | Managerial Accounting | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | English | Yes |
| Managers use cost and managerial accounting information for decision making in planning and controlling business activities. This course discussees research papers related to cost and managerial accounting. Topics include costing systems and issues for managerial decision-making based on accounting information. The course also introduces recent concepts like ABC, target costing, cost of quality, and strategic cost management. | |||||||||
| DBA4021 | Financial Accounting Theory | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | - | No |
| This course is an advanced level course of financial accounting theory. This course covers the major topics in accounting theory, such as the portfolio theory and the efficient market theory, the usefulness of accounting information, accounting disclosures, firm valuation mode1s, earnings management and conservatism, and the adoption of IFRS, As this course will be seminal-like, it will provide students with some generic skills required in the accounting profession such as communication, critical thinking, and team work. | |||||||||
| DBA4024 | Accounting Information and Valuation | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | - | No |
| The objective of this course is to review empirical studies that examine the effect of accounting information on valuation. Accounting information has a role of facilitating cash flows between firms and investors. With this perspective, this course examines the role and economic consequence of accounting information that is used in various economic decisions in capital market. | |||||||||
| DBA5067 | Marketing Channels | 3 | 6 | Major | Master/Doctor | 1-4 | Business Administration | - | No |
| This course will examine both the theoretical dimensions of planning, organizing, and controlling the marketing channels. The approach will go beyond viewing exchange relationships strictly from a physical perspective (movement of goods and services) to focus on the interaction between channel members and strategies employed to gain a competitive advantage. The course will blend lecture and class discussion to explore course material. All reading assignments must be completed prior to class, as understanding these assignments is vital for active participation in class discussions. | |||||||||
| DBA5068 | Marketing Model | 3 | 6 | Major | Master/Doctor | 1-4 | Business Administration | - | No |
| A key objective of marketing researchers is to understand, explain, and predict consumers' choices and market performance of a product. The seminar covers Conjoint model (which is used to create a successful product concept using consumer survey), Consumer Choice model (which predicts consumers' purchases among alternatives), Market Structure model (which analyzes the structure and dynamics of sub-markets over time), Diffusion Model (which models the pattern and timing of the diffusion of a new product after its launch), Marketing ROI model (which analyzes the effectiveness of marketing spending on the long-term performance of a company), and SNS analysis model (which analyzes the social network structure and the role of members in the social network). The objective of this seminar is to enable the students to build formal quantitative models for effective marketing decision making. Participants are expected to read and understand the assigned articles, critique these articles, and provide directions for future research. | |||||||||
| DBA5069 | Special Seminar in Strategic Management | 3 | 6 | Major | Master/Doctor | 1-4 | Business Administration | - | No |
| This course deal with special topics in strategic management such as Globalization, information technology advancement, global warming, corporate social responsibility(CSR), business ethics, business sustainability, etc.. It requires that the students integrate the concepts, knowledge, and skills acquired in previous functional courses and creatively apply them to the understanding and analysis of strategic management issues. | |||||||||