[Special Feature] “Let’s look at the forest first, not just at the trees." <Professor Kim Yong-seok/MIS>
- 경영대학
- Hit588
- 2020-08-24
The business school hired five new professors from the second semester of 2019. Sungkyunkwan University School of Business has invited highly qualified professors and reinforced education and research, business school's core values. We listened to the “major research activities, majors and future plans” of the five new professors who became new members of the business school. First, I introduce 'Professor Kim Yong-seok of Management Information System (MIS)'.
Q1. Hello, Professor. Nice to meet you! Please introduce yourself.
Hello, nice to meet you. I'm Kim Yong-seok. I am happy and excited to be a member of Sungkyunkwan University's Business School, which has undergone brilliant innovation and development over the past two decades, and I also feel a heavy responsibility. Before moving here, I worked as an assistant professor at Hong Kong University of Science and Technology (HKUST) for seven years and an associate professor at Hankuk University of Foreign Studies for one and a half years. I also worked at IBM Business Consulting Services for two years before I went to graduate school and worked on IT consulting projects related to oil refining and automobile industries.
Q2. Could you introduce your major and why did you choose your major?
My major in Business Administration is Management Information System (MIS). The management information system refers to a system that oversees information that occurs within and outside a company, and MIS majors get to have the ability to view and understand various IT-based business phenomena and problems from a technology, economy, psychology, or organization perspective. I think the charm of this major is diversity and dynamism. Keywords that penetrate MIS are information and communication technology, people, information, and organizations (or markets), the business phenomena that these combinations create are not only diverse, but also repeats change and draws dazzling digital innovations. I chose MIS as my major because I liked to follow and study it.
Q3. Please tell us how you feel about starting anew here and how you plan for the future?
I love the passion and energy of the school members who continue to work hard without being complacent about the tangible results and developments they have achieved. As schools invest a lot in artificial intelligence and big data, I expect new opportunities for learning and research will be opened. My plan for the future is simple. It is to contribute to academia and industry through research with many implications, and to the growth of students through quality education. In addition, I will try to contribute to the development of Sungkyunkwan University's business school based on my experiences as a student and professor while living abroad to college for 15 years.
Q4. Could you introduce your class?
The class I teach in the undergraduate department is "Management Information System". As MIS is an area of study of the various IT-based business phenomena, I would like to present students with the business phenomena and themes associated with the ongoing digital innovation represented by machines, crowds, and platforms. Specifically, I would like to teach students about digital economy and platform business, shared economy, crowdsourcing, digital disruptive innovation, big data, relational/nonrelational databases, machine learning, deep learning, etc. through various examples.
Q5. What is your future studying plan?
In the meantime, I have mainly studied on topics related to enterprise social media widely used within global companies, knowledge sharing on online community platforms, and networking. Currently, I'm studying the company's response to customer complaints on Twitter and marketing using influencer on Instagram by applying social media text and image analysis techniques using machine learning. In addition, I began to study the platform business that revolutionizes through collaboration with the crowd. Specifically, I'm interested in community-based crowd sourcing platforms that promote software development through online contests like TopCoder and crowdfunding platforms that recruit sponsors by using social media networks. I've finished collecting and analyzing data and I'm writing a paper. Please contact me if you are interested in this research field!
Q6. What is the ideal image of educator?
I recently reflected on myself while talking about education with a senior professor. I reflected on myself that I was teaching students in a uniform way as if they were a group of knowledge-absorbers while I was teaching highly personalized products and services that became possible amid the wave of the Fourth Industrial Revolution. I think the ideal educator is someone who can go beyond the role of a simple knowledge communicator to understand what thoughts, worries, and dreams each student has in this era and help them grow intellectually and mentally. I heard that one of the things you shouldn't do as you get older is to give advice that no one has asked. I hope to be an educator who can give advice, "helpful or enlightening with words," when needed.
Q7. Is there any comment to SKK Business School students?
Listen to the class sincerely, study hard to get good grades, build up various qualifications... I think there are many students who live hard like this. I'd like to tell them, "Let's look at the forest first, not just at the trees." I've often seen cases in which I seem to be walking hard but can't make a clear path forward and wander in the woods. Knowing what my dream is and where I want to pursue will make it easier to balance and decide something in an infinite sea of choices.