[New Professor Special] 'The chance lies with the one who knocks' <Professor Park Jong-hyun>
Our college of Business is strengthening its core values of education and research, and is striving to nurture talents for student success and future value creation. To this end, three new teachers were appointed in the second semester of the 2021 school year, their majors were marketing(1 person), management information(1 person), and FinTech(1 person), and they were invited to be teachers with excellent competence in each field. This time, we met Professor Park Jong-hyun of <Business Information Major>, a new teacher who became a family member of business school, and listened to 'major research activities, majors, and future plans'
Q1. Hello, professor. Nice to meet you! Please introduce yourself.
Hello. Nice to meet you. I'm Park Jong-hyun, and I'm in the field of management information(production and operation). I am very happy and excited to be a member of Sungkyunkwan University, which boasts a long history and tradition and moves forward to world-class prestigious culture. I majored in industrial engineering from Korea University, received a master's degree form University of Michigan, and a doctorate in business science and operation management from Purdue University's business school. Before coming here, I served as an assistant professor at Southern New Hampshire University for a year and a half and Sejong University for three and a half years.
Q2. Please briefly introduce your major, and what made you choose your major?
The field of production and operation deals with various decision-making issues that arise in the supply chain of a company or organization. Supply chain network refers to a network that includes a variety of processes from sources to consumption to provide products or services to customers. Having an efficient supply chain to respond to rapidly changing business environment is an essential ability for all successful companies.
In particular, with the emergence of advanced technologies due to the Fourth Industrial Revolution, various quantitative models and scientific approaches are becoming more urgently needed to manage supply chains in a corporate environment where vast amounts of data are pouring out. In fact, before studying abroad, I worked in the department of managing the supply chain of Nongsim, a food company well known for ramen. As I participated in the enterprise-wide project, I was able to experience the improved supply chain drastically reducing corporate costs and increasing competitiveness, which seems to have motivated to study more advanced production and operation techniques.
Q3. Please tell us how you feel about starting anew at Sungkyunkwan University's business school and your future plans.
I know that Sungkyunkwan University Business School has not only excellent professors in various fields, but also many students who are full of motivation to learn business administration. I look forward to getting along with these members. I hope that the experience I gained from working for companies such as Nongshim and Ford and running startups, studying various social issues at home and abroad, and sharing my broadened knowledge through activities and communication within the school will grow together.
Q4. Please briefly introduce your class.
I'm teaching management statistics this semester, and I'm going to teach this subject as well as production and operation management in the future. Management statistics deal with statistical techniques widely used in business administration. It can be said that the ability to understand and accurately analyze related data is essential for a company to make multiple decisions. Management statistics aims to learn the concepts that are the basis of various statistical analyses that will be covered in other detailed major subjects of business administration. The production and operation management class deals with quantitative analysis and operation management technologies to manage the supply chain, and we would like to teach topics such as inventory management, logistics management, and quality management focusing on various cases.
Q5. What are your future research plans?
I am mainly studying the problem of distributing resources in the supply chain. In particular, in an unbalanced situation where supply and demand are biased to one side, various factors must be considered to effectively distribute resources, and I am developing a mathematical model to derive the best solution in this case. Recently, COVID-19 has greatly reduced medical resources such as masks, treatments, vaccines, etc. around the world, and considering various problems related to distribution that may occur at this time, it will come more easily. Also, I am very interested in interdisciplinary research using mathematical modeling. For example, research on public opinion and market analysis that discriminates fake comments or fake news using machine learning algorithms is also actively underway. Recently, based on these interdisciplinary studies, I founded a company called Dali Labs, and the startup received government project support one after another last year and this year, so I am working hard in terms of industry.
Q6. Please tell us about the ideal educator you think of.
Basically, I think it's important to convey the necessary major knowledge to students in my class. Next, there are various student groups in any class, and as a result, I think it's rewarding as an educator to give good students a chance to grow further and to create an atmosphere where students who lack motivation don't give up until the end. Above all, I'd like to constantly think and work hard so that students can be interested in and like my favorite field. Fortunately, I like and value building one-on-one relationships with students individually, so I am still trying to keep in touch with graduates or students who took classes from time to time and act as mentors. I want to be an educator of life and major that helps students grow inside and outside the classroom.
Q7. If there is anything you would like to say to students who are studying hard at Sungkyunkwan University Business School please tell them!
I hope that all students at Sungkyunkwan University Business School will think of their college life as a process of finding what they really want without questioning their abilities. It would be nice only to take various major classes provided by the school, but also to actively seek experiences through various opportunities such as clubs, interns, and exchange students. After 20 years of my youth, when I don't know exactly what I like or what I should do, I think that one of the best ways is to meet and find out. The one who knocks on the door will have a chance. Everyone is in a difficult situation due to COVID-19, but I sincerely support you to become a student at Sungkyunkwan University Business School who turns crisis into an opportunity.