Search
 
Close
Search
 
  • home
  • Undergraduate
  • Global Business
  • Curriculum

Undergraduate

Global Business

COURSES TAUGHT IN ENGLISH

The entire coursework at GBA is carried out in English. The faculty members communicate with students in English in order to educate the students to be competent in global business markets.

 

Trained for 4 years, students’ ability to work using English becomes excellent.

 

DUAL DEGREE PROGRAMS

GBA Students are offered the opportunity to obtain dual degrees from renowned Business Schools overseas, such as Kelley School of Business, Indiana University and Fisher College of Business, The Ohio State University USA.

 

For more details on the courses, please refer to the Course Catalog

Course & Curriculum
Classification Course Code Course Title Credit Language of Instruction Course Availability
Undergraduate GBA3034 Business Communication 3 English Yes
This course explores the theory and practice of written and oral communication in business. Students learn strategies for effectively communicating in a variety of business contexts from e-mail to formal written and oral reports.
Undergraduate GBA3035 Integration of Systems and Business Informatics 3 English Yes
Topics to be covered include basic statistical concepts such as descriptive statistics, graphical representations of data, probabilities, probability distributions, and random variables. While investigating sampling distributions, estimation, inference, and basic simple linear regression analysis; many real world examples from various business and economic disciplines will be investigated for better business decisions. Applications and hands-on experiences will be emphasized by using Microsoft Excel program.(Pre-requisite: calculus)
Undergraduate GBA3037 Intermediate Accounting II 3 - No
This course provides students with a thorough understanding of accounting for long-term liabilities and debt investment, stockholders' equity, and preparation of cash flow statements. Course's first objective is to give students the tools necessary to understand and execute appropriate accounting procedures. Course's second objective is to help students understand the process through which accounting standards are determined and to evaluate the outcomes of that process from the perspectives of managers, shareholders, auditors, and others. Students will learn to assess competing accounting theories and methods from multiple perspectives.
Undergraduate GBA3038 Strategic Customer Management 3 English Yes
This course offers an introduction to customer management and services marketing involving values for customers and values from the customer. The main objectives of the course are to: 1) introduce you to the key concepts in services marketing and customer relationship management; 2) develop an understanding of the various factors affecting the customer-firm relationship; 3) explain the theoretical underpinnings of the link among customer satisfaction, customer loyalty, and customer profitability; 4) provide the basis for formulating strategies for service quality management and customer relationship management; and 5) provide a framework for analyzing operational decisions made by firms for value creation for customers, as well as for firms
Undergraduate GBA3039 Special Topics in Management 3 English Yes
Since China is emerging quickly as one of the biggest economies, it is increasingly important to understand Chinese firms. This course focuses on strategic management practice of Chinese companies. Through providing fundamental concepts and analysis tools of strategic management, this course aims to improve students’ capabilities in strategy formulation and implementation for Chinese companies. The main topics covered include analysis of strategic environment and internal resource, business strategies and competitive advantage, corporate strategies and competitive advantage, and strategy implementation in the Chinese context. This course uses various case studies of Chinese firms to help students understand how a Chinese firm can create and sustain competitive advantage facing intense market competition
Undergraduate GBA3040 Entrepreneurial Lessons from Multinational Corporations 2 - No
Through entrepreneurial lessons from CEOs of multinational corporations, this course aims to train global talents by providing understanding on functions and necessary capabilities of multinational corporations and by studying field situation and business strategy. Moreover, the students are expected to develop progressiveness, creativity, challenge spirit and more from multinational corporations’Korean CEOs.
Undergraduate GBA3041 Business Statistics I 3 English Yes
Topics to be covered include basic statistical concepts such as descriptive statistics, graphical representations of data, probabilities, probability distributions, and random variables. While investigating sampling distributions, estimation, inference, and basic simple linear regression analysis; many real world examples from various business and economic disciplines will be investigated for better business decisions. Applications and hands-on experiences will be emphasized by using Microsoft Excel program.(Pre-requisite: calculus)
Undergraduate GBA3042 Business Statistics II 3 English Yes
Topics to be covered include analysis of variance, multiple regression models, properties of least squared estimation, hypothesis testing, model specification, and model building. Emphasis will be on the applications of various methods to many real world examples from diverse business and economic disciplines for better business decisions in this dynamic and uncertain world by focusing on the predictions and forecasts. A statistical software package will be used for generalized least squared estimations and other methods for such issues as autocorrelations and heteroskedasticity for applications and hands-on experiences.(Pre-requisite: Business administration statistics I)
Undergraduate GBA3044 Business Ethics 3 - No
Most people agree that there is a pressing need for ethics in business, though ethics continues to remain an unsettled part of business philosophy. This course helps the students to recognize and respond to the ethical dilemmas and social responsibility issues of the business life. This course exposes students to rigorous theoretical analysis, while at the same time striving for practical relevance for real-world business practices. Along the way, we consider the role of business in society and our role as leaders in business. In addition, students will have the opportunity to clarify their own values by thinking about the relationships among personal values, organizational values, societal values, and business practice.
Undergraduate GBA3045 Business Practicum : Convergence Capstone Design 3 - No
[COURSE DESCRIPTION] This course seeks to provide students with a wealth of contextual applications for the theories and practices they have learned. Students will work in groups on a challenging and comprehensive business project. For the project, students will conduct the market, strategic and financial analyses, so as to produce a valid project output for a real company or organization. The topics assigned for the project will vary each semester, depending on the nature/industry of the client firm. [COURSE OUTCOMES] Upon completion of this course, students will: (1) be able to synthesize theory and practice; (2) have real-world work experience that will make them more attractive candidates for professional jobs; (3) be exposed to intensive real-life working environments; (4) exhibit depth of thought with which students can identify problems and solutions within the contexts of business planning
Undergraduate GBA3046 Business Practicum Ⅱ : Global Capstone Design 1 - No
[COURSE DESCRIPTION] This course seeks to provide students with a wealth of contextual applications for the theories and practices they have learned. Students will work in groups on a challenging and comprehensive business project. For the project, students will conduct the market, strategic and financial analyses, so as to produce a valid project output for a real company or organization. The topics assigned for the project will vary each semester, depending on the nature/industry of the client firm. [COURSE OUTCOMES] Upon completion of this course, students will: (1) be able to synthesize theory and practice; (2) have real-world work experience that will make them more attractive candidates for professional jobs; (3) be exposed to intensive real-life working environments; (4) exhibit depth of thought with which students can identify problems and solutions within the contexts of business planning
Undergraduate GBA3047 Sustainable Business and Marketing 3 - No
This course offers an introduction to sustainable business management and strategic marketing framework to cope with realities surrounding global companies. The main objectives of the course are to: (1) introduce key concepts of sustainable business growth in the global economy, (2) develop an understanding of the key forces driving changes of business environment, (3) provide theoretical frameworks and approaches for formulating marketing strategies for sustainable growth, (4) study cases of global companies and brands which evolved their business and marketing strategies for sustainable growth, and (5) analyze/present a case using the framework studied in the class.
Undergraduate GBA3048 Startup Field Practice 1 of GBA 3 - No
This course is a curriculum that recognizes Startup Activity as a credit.This course is recognized as a credit when it is possible to achieve the learning goal through establishment. Only students who start-up can take classes. Only students who are approved according to the procedures of the school can take courses in the field trips. Be sure to check the requirements and procedures before taking this course.
Undergraduate GBA3049 Startup Field Practice 2 of GBA 6 - No
This course is a curriculum that recognizes Startup Activity as a credit.This course is recognized as a credit when it is possible to achieve the learning goal through establishment. Only students who start-up can take classes. Only students who are approved according to the procedures of the school can take courses in the field trips. Be sure to check the requirements and procedures before taking this course.
Undergraduate GBA3050 Behavioral Finance & FinTech 3 English Yes
Behavioral Finance and Fintech have become mainstream areas in finance. As opposed to neoclassical finance, behavioral finance accepts the fact that markets are not efficient and the CEOs are psychologically biased. Technological development such as Big Data and Machine Learning enabled the researchers to measure the psycholocal biases of the CEOs and the sentiments of the market participants, which turned out to be the key elements in FinTech such as Robo-Analyst and algorithmic trading. Students will learn about Blockchain and the bubble in bitcoin markets; financial bubbles; sentiments in the market and algorithmic trading; and psychological biases of the CEO and corporate financial decisions.
touch slide