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Undergraduate

Business

For more details on the courses, please refer to the Course Catalog

Course & Curriculum
Classification Course Code Course Title Credit Language of Instruction Course Availability
Undergraduate BUS3022 Business Internship Ⅱ 3 Korean Yes
Students taking this course will participate in internship(Four or more weeks) provided by a pre-approved company. By doing so, they can gain hands-on experience in business practices, thereby enhancing their capabilities of applying business theories and knowledge learned in classrooms.
Undergraduate BUS3023 Business Internship Ⅲ 4 - No
Students taking this course will participate in a five or eight-week internship provided by a pre-approved company. By doing so, they can gain hands-on experience in business practices, thereby enhancing their capabilities of applying business theories and knowledge learned in classrooms.
Undergraduate BUS3024 Business Internship Ⅳ 5 - No
Students taking this course will participate in a nine or fifteen-week internship provided by a pre-approved company. By doing so, they can gain hands-on experience in business practices, thereby enhancing their capabilities of applying business theories and knowledge learned in classrooms.
Undergraduate BUS3027 Global Risk Management and Insurance 3 English Yes
This course identifies a variety of risks associated with globalization process and global corporations and enables students to measure, control, and transfer them in both traditional and modern ways.
Undergraduate BUS3028 Derivatieves 3 English Yes
Given the newly developed financial securities and the rapid growth of financial markets, this course enhances a better understanding of options, futures, SWAP, and forward contract. The course also discusses various applications of derivative securities.
Undergraduate BUS3029 Corporate Financial Strategy 3 English Yes
The course objectives are to develop the financial and analytical skills, logical thought processes, and information literacy necessary to make and implement strategic corporate financial decisions in a global environment. In prior courses, you have developed an understanding of financial planning, risk and return, capital budgeting, capital structure, time value of money, and financial statement analysis. Based on this knowledge, this course goes to depth on financial problems that corporate managers experience in a competitive business environment. In the end of semester, students should be able to analyze financial problems and come up with reasonable answers to those problems.
Undergraduate BUS3030 Portfolio Management 3 - No
This is an advanced course in investments. Based on their understanding of fundamental theories of investments from the investments course, students learn various topics related to portfolio management. Topics to be covered include types of securities and their risks, security market structure, securities trading, macro-economy and industry analyses, technical analysis, fundamental analysis, asset allocation, portfolio formation, portfolio performance and risk management, long/short investments, hedge funds, and alternative investments. Besides, topics related to bond portfolio management including MBS, ABS, interest rate derivatives, yield curve, term structure, and immunization strategy are introduced.
Undergraduate BUS3031 Marketing Communication 3 Korean Yes
This course covers important issues in the design and implementation of effective marketing communication programs, such as advertising and promotions. Specifically, the goals of this course are: 1) to enhance your understanding of the important issues involved in integrated marketing communication; 2) to expose you to relevant theories and models that can be useful for your understanding marketing communication; and 3) to provide you with a strategic perspective on managing effective marketing communication.
Undergraduate BUS3032 Marketing Channels 3 English Yes
This course will examine the theories and practices used to plan, organize, and control global supply chains. The approach will go beyond viewing exchange relationships from a strictly physical sense (movement of goods and services) to focus on the interaction between trading partners with different cultures and how firms are using channel strategies to gain a competitive advantage globally. Specifically, this course will explore the role that channel members play as intermediaries between the production and consumption sectors of the economy. This course will explore how channels of distribution have evolved and identify challenges that channel members will face in the globalized 21st century. Subsequently, this course will examine how channel members develop global strategies to attract consumers and also how consumers develop strategies to acquire goods and services from channel members. The course will use a mix of lecture, case analysis, team presentation, video, and class discussion to explore course material. Students should complete reading assignments prior to class. An understanding of these assignments is necessary to actively participate in class discussions.
Undergraduate BUS3033 China Marketing 3 Chinese,Korean Yes
The aim of this course is to understanding the Chinese market, the main concern of recent issues of today's global marketing manager. Based on 5C analysis considering growth of China in global market, understanding Chinese market, Chinese market changes, Chinese companies, Chinese competitors can provide the guidance to establish an effective marketing strategy. In particular, the study focuses on examples of companies in South Korea entered the Chinese market in the marketing strategy. Focusing Chinese industrial environment and China’s domestic market, Chinese market case studies - Samsung, LG, Doosan, Hyundai, Orion, Nongshim, Amore Pacific, Hankook Tire, Lock & Lock, E-mart, and E-land - will draw key success factors(KSF) to entering the Chinese market. As well as case studies cover Chinese local companies, it will learn to analyze and establish strategic alternatives with respect to the effective marketing strategy.
Undergraduate BUS3034 Services Marketing 3 English Yes
This course offers an introduction to customer management and services marketing involving values for customers and values from the customer. The main objectives of the course are to: 1) introduce you to the key concepts in services marketing and customer relationship management; 2) develop an understanding of the various factors affecting the customer-firm relationship; 3) explain the theoretical underpinnings of the link among customer satisfaction, customer loyalty, and customer profitability; 4) provide the basis for formulating strategies for service quality management and customer relationship management; and 5) provide a framework for analyzing operational decisions made by firms for value creation for customers, as well as for firms.
Undergraduate BUS3035 Introduction to Management Science 3 - No
Basic quantitative methods for managerial problem solving are discussed. Class teaching are centered aroundsimple, straighforward examples that demonstrate in detail the fundamentals of techniques.Topics to be covered include linear programming, transportation, network models, game theory, waiting lineproblem, dynamic programming. Whenever possible, real-life applications for the literature are used inorder to explain particular concepts and techniques.
Undergraduate BUS3037 Marketing Intelligence 3 English Yes
This course broadly covers new trends of bio․digital data as a new data source for develiping new marketing intelligence system. The course will broadly cover digital media, artificial intelligence, and the convergence of neuroscience and marketing with a goal of creating powerful algorithm which provide marketing intelligence based on analyzing users' bio data and their digital traces.
Undergraduate BUS3038 Business Communication 3 - No
This course explores the theory and practice of written and oral communication in business. Students learn strategies for effectively communicating in a variety of business contexts from e-mail to formal written and oral reports.
Undergraduate BUS3039 Corporate Entrepreneurship 3 Korean Yes
Corporate entrepreneurship is a strategic innovation process to enhance competitive advantage of the established firm by developing a new business and facilitating entrepreneurial-mind in an existing corporate context. Building on strategic management perspective. this course deals with the theoretical background of corporate entrepreneurship, the related-analysis framework, and case analysis.
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