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- Assistant Professor
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John Van Den Berghe
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- 02-740-1521
- vandenberghe@skku.edu
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Marketing
Education
- Ph.D. Economics: University of Chicago
- B.A. Economics: Brigham Young University
- B.S. Mathematics: Brigham Young University
Office
- International Hall 90410
Research Interests
Consumer Information
Firm Information
Game Theory
Marketing
IO
Dr. Van den Berghe’s primary research focuses on the information provided to consumers by firms. His recent work shows that as a market becomes more competitive, firms may react by providing less information, leading to a less efficient market.
Other research shows how consumers slowly gaining information about market prices can lead those prices to be higher and how complexity and skill interact in extensive-from games.