[학사] Marketing Seminar 특강 공지
- 관리자
- 조회수865
- 2009-06-08
Dr. Aric Rindfleisch from University of Wisconsin, Madison who devotes himself to research is going to present his research and findings. Mater and Doctoral students are strongly recommended to participate in this special seminar.
1. Date : June 23 (Tue), 2009 16:00
2. Venue : #33405, Business Building
3. Topic: “Innovation Beyond Firm Boundaries: The Case of External Problem Solvers”
* Presenter :
Aric Rindfleisch is Associate Dean for Research & PhD Programs and Professor of Marketing at the University of Wisconsin-Madison. He has also served as a faculty member at the University of Arizona, Tilburg University, and Korea University and worked for J. Walter Thompson-Japan, Millward Brown, and the US Army. He teaches courses on New Product Development and Marketing Strategy. Aric’s research, which focuses on understanding interorganizational relationships, consumption values, and new product development, has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing, Marketing Letters, Strategic Management Journal, and Business Horizons. He is an area editor for the International Journal of Research in Marketing, an associate editor for the Journal of Supply Chain Management, and a member of the editorial review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of International Marketing.
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