Global Business Administration held a summer contest with 3M for a month from 07/13/2020(Mon) to 08/10/2020(Mon). It was organized by Young-Han Kim, Dean Professor of GBA, and Consumer Business Group of 3M B2C business division that includes Cho Hyun-Min, a graduate of the GBA. The participating students carried out projects such as planning marketing promotion and sales strategies of 3M products. The contest became an opportunity to develop practical skills of marketing field for students who were unable to engage in various activities due to COVID-19 situation. Each team was assigned to one of the three topics after the kickoff meeting and participated in the preliminary round. Among the total 30 teams, two teams for each topic advanced to the final round. The 6 teams that advanced to the finals received feedbacks previously and made the final announcement. The final round of the contest was held on August 10 (Monday) at 3M Korea headquarter. 12 employees of 3M, including head of the B2C business headquarters Ham Byung-sun, and Kim Hak-kyun, Vice Dean of Business School, evaluated the results of the projects. Due to the limitation regarding COVID-19, some employees and students attended the event online through Zoom. Team 아리아리랑쓰리스리엠(Ariarirang-ThreethreeM), who topped the competition, said, “Because we had to develop marketing strategies for products before the launch of the Korean market, it was difficult to set target customers. However, it also became a challenging experience. By conducting tasks about the digital marketing strategy, we carefully observed digital ads that are often available in the daily life. Thanks to the contest, it was a valuable time that we were able to consider both positions as receiver and planner of ads simultaneously.”2020-09-22
The Korean Academic Society of Business Administration said Han Sang-man, a professor of business administration at Sungkyunkwan University, was elected as the next president to lead the business administration for a year from 2022. Each year, the business administration elects a chairman in advance to take charge of the business administration two years later through an election. The election was held from July 14 to 15 for 6,300 members of the business administration. Han, along with Lee Yoon-chul, a professor of business administration at Korea Aerospace University, ran as a candidate and won the election. After graduating from Seoul National University, Han received a master's degree in business administration from Stanford University and a doctorate in business administration from Columbia University. The Korean Academic Society of Business Administration is the first academic society in the field of business administration, and holds an integrated academic conference in August every year with more than 1,000 business scholars in collaboration with some 40 academic societies in the field of business administration. Source: https://www.mk.co.kr/news/society/view/2020/09/974886/2020-08-27
Sungkyunkwan University said it topped the list of private universities in the preliminary selection of the four-step BK21(Brain Korea21) project. A total of 31 educational research groups (teams) were selected for our university. Business schools were selected as two educational research groups, <Professor Lee Gun-chang - Cross-management Future Talent Education Research Group (Future Talent Training Project) / Professor Song Kyo-jik - Global FinTech Talent Training Research Group (Innovative Talent Training Project)>. In particular, the newly selected Global FinTech Talent Training Research Group (Professor Song Kyo-jik) aims to foster master's and doctorate-level ICT global talents who will lead the era of the Fourth Industrial Revolution. The BK21 project is a representative master's and doctorate-level personnel training project that supports graduate students' research scholarships and up-and-coming research personnel labor costs so that the succeeding generations can concentrate on their studies and research. The fourth phase of the BK21 project was recruited by dividing it into a "future talent training project" to enhance research capabilities in basic and core academic fields such as basic, application science, humanities, and society, and a "innovative talent training project" to support convergence talent in new and social (local) industries. It will be carried out from September to August 2027. "We will take the lead as a world-class research-oriented university by fostering future and innovative talents who can take the lead in responding to future social changes," a BK21 official said.2020-08-26
The business school hired five new professors from the second semester of 2019. Sungkyunkwan University School of Business has invited highly qualified professors and reinforced education and research, business school's core values. We listened to the “major research activities, majors and future plans” of the five new professors who became new members of the business school. Introduce 'Professor Cho Hyun-kwon of Accounting Major' Q1. Hello, Professor. Nice to meet you! Please introduce yourself. I'm Cho Hyun Kwon, majoring in accounting at a business school from March. I always feel that self-introduction is not easy. After graduating from business school, I completed my master's degree in accounting, statistics, and Ph.D. in accounting, passed Sejong University, and came to Sungkyunkwan University. I'm interested in a lot of things, not just accounting, and I'm interested in machine learning these days. Q2. Could you introduce your major and why did you choose your major? Accounting is the study of how to communicate and use information in a broad sense. Therefore, I think that the subject of accounting research is limited to financial statements in a narrow way, but in a broad sense, all the information that a company exports, including disclosure, advertising, and Twitter, is subject to research. It's the study of why companies send out certain information, whether it's important information, and how users use it if it's important, to study these questions. This means studying both the position of the provider and user of information. Of course, what you learn in the undergraduate course focuses on the preparation of financial statements and the principles of their composition, so you mainly learn the process of producing information (financial statements.) Actually, I didn't like accounting in the undergraduate course either. But one of the subjects I learned in my undergraduate studies was financial statement analysis, and I was interested in that subject, so I went to graduate school with the aim of studying a little more. When I went to graduate school, as mentioned above, I found it interesting to know that accounting is a subject that studies a wider field beyond the scope of learning in undergraduate studies. So, I chose to study accounting and started studying. Q3. Please tell us how you feel about starting anew here and how you plan for the future? Sungkyunkwan University is a prestigious university recognized by everyone. A prestigious university is not just a nominal pride, but an achievement made by all its members. In particular, I think that the outstanding students who have gone through Sungkyunkwan University have solidified their perception that Sungkyunkwan University is a prestigious university. By conducting classes and research with such outstanding students, I would like to help students who have gone through Sungkyunkwan University spend their time at school without regret. Q4. Could you introduce your class? I teach accounting principles as an undergraduate course. Accounting principles are the subject that teaches the basics of accounting, and through this subject you learn terms such as debtor/creditor and the basics of accounting. What’s more important is to understand the principle that penetrate accounting, as the subject’s name suggests. In modern capitalist society, a basic understanding of financial statements is essential not only in business operations but also in the lives of individuals. In the future, when making decisions based on financial statements, I think that understanding the basic principles of accounting through the subject of accounting principles will help us understand what information we should look for in the financial statements and what the information means. Q5. What is your future studying plan? Currently, my main field of research is the linguistic characteristics analysis of disclosure information. The analysis of language began with the initial simple word-oriented study and is now trying to find useful information by considering context and so on. Although research in this field has become increasingly relevant to language analysis techniques through machine learning, the application of machine learning to disclosure information has not yet begun actively. So I am also continuing my study on machine learning and conducting a study to analyze disclosure information through machine learning. Q6. What is the ideal image of educator? I'm not sure because I'm still in my early days as a professor. Looking back on my school days, there were many differences in the achievement of the classes I was interested in and not. So I'm trying to deliver what I know in a way that interests students as much as possible. But universities don't just end up with the delivery of knowledge. I think it's a place to find answers to questions that have answers until high school, and from college, it's a place to make answers to questions that don't have answers. This problem-solving skill is an area that is commonly called creativity, and no one can exercise creativity to create something from nothing. It is important to accept existing knowledge and digest it in your own way, and apply the results to new problems. If you think about this from the perspective of helping student's learn process, I don't think it's enough to make them accept knowledge. When you need to solve a problem later, it's important to understand what knowledge you need to look for. This is not a task that can be accomplished in individual classes at once, but I would like to provide education that emphasizes the basic principles of organizing knowledge rather than specific knowledge. Therefore, my goal is to provide education that will make base easier for students taking my class to find and understand information they need in the future. Q7. Is there any comment to SKK Business School students? These days, I know that students prepare hard for what they want even if they don’t tell them to work hard. University life is a good opportunity to delve into what you want to do. It doesn't have to be studying. If you do your best in anything and spend time not to regret it when you look back on one semester, one month, one week, I think the four years you spend in business school will remain as a pleasant time.