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- Korean Marketing Association(Chairman Prof. Han Sang-man) held 2020 Spring Academic Conference. NEW
- Korean Marketing Association held 2020 Spring Academic Conference on 27 June(SAT) at Kyungbuk University. The conference is the first of its kind to be held in Daegu, where struggled with COVID19, and was held under the theme of "Digital Innovation," which rapidly emerges as the Next Normal after the Corona. In this Spring Conference, Hong Bong-sung, CEO of Lina Life Insurance, who has achieved the highest growth in the insurance industry through customer-centered management and innovative new product development over the past 10 years and has established the Lina Jeonseongi Foundation to carry out steady social contribution activities, was awarded the Korea CEO Grand Prize. In addition, the Daegu-Gyeongbuk Design Center, which contributed to enhancing the core competitiveness of small and medium-sized enterprises by enhancing their design capabilities, and Mario Outlet, who transformed Guro Digital Complex into a mecca for fashion distribution, were awarded the Korea Marketing Frontier Award. Founded in 1985, the Korea Marketing Association is the nation's largest marketing-related association with 1,000 members.
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- 작성일 2020-08-05
- 조회수 10
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- Ph.d students were appointed assistant professor and professor respectively.
- Um- Geum-cheol(Right) & Kim Joo-hyun(Right) Um Geum-cheol (Marketing major) and Kim Joo-hyun (Finance major), two Ph.D. students of our business school were appointed assistant professor at Gachon University and professor Ajou University respectively, based on their outstanding research results. First of all, Um Geum-cheol, who teaching marketing at Gachon University's School of Global Management, had studied Chinese marketing with a adviser Professor Kim Yong-joon. His research field include marketing strategy, metering marketing, platform business strategy, and China marketing strategy, especially C2C platform, face recognition payment system, which is rapidly developing in China and other emerging markets. Recently, a paper about 'Live Video Streamer's Strategies' was published in the SSCI Journal and he presented topics such as the C2C platform, Fresh E-commence, etc. at the annual American Marketing Association (AMA) conference. He was also awarded the 'Excellent Instructor' for teaching undergraduates at Sungkyunkwan University in 2018-2019. Kim Joo-hyun, who graduated from the EMBA of this school with the award of President Lee Woo-heon of the Graduate School of Business, left foreign securities firm and entered the Ph.D. program and has been studying hard. After entering school, Kim Joo-hyun has been expected to show research results that are comparable to those of renowned foreign universities. Along with Professor Song Kyo-jik, an advisor, she wrote a paper analyzing the paid-in capital increase data of Korean companies and published it in the Journal of Financial Markets, a well-known journal of finance and finance. In addition, papers participated by Kim Joo-hyun as co-authors were presented at the International Finance Association (AFA), Western Finance Association (WFA) 2020 academic conference, where the best research results in the financial/financial field are presented. It is known that it is difficult for Ph.D. students from renowned universities abroad as well as domestic universities to present their papers at these two conferences. Kim Joo-hyun will be assigned to Ajou University after graduating in August 2020.
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- 작성일 2020-07-16
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- Selection of graduate students to University of South Carolina Dual PhD Program
- Business School(with Dean Kim Young-jun) had a meeting with students who selected as UofSC(University of South Coarolina) Dual Degree Program on 33320, June 19 (Friday). The school selected two Ph.d students, Kim Ho-ik(advised by Kim young-jun and Woo Mi-rae(advised by Kim Tea-wan) were selected. The selection for the UofSC Dual PhD program were based on document screening and interviews, including grades, research plans, and English proficiency tests. The selected Ph.D. students will receive $1,000 per month in total of $12,000 in Assistantships, along with a reduction in UofSC University tuition. The advantage of dual program is that provides opportunities for both university's students to studay and grow in diverse cultural and academic environments, and that students with multiple degrees can obtain degrees each given by both schools if they complete the curriculum run by both schools and meet all requirements of graduation. Through these programs, we expect our university's Ph.D students to cultivate enterprising awareness and problem-solving skills to cultivate global experts who can be applied to new management sites in line with the changing business environment. On this day, Kim Yong-joon, dean of the business school, said, "We will support students who are selected for the first time after the signing of the multiple degree program agreement and to concentrate on research, and we expect that excellent students will be able to boost their entrance to business schools in the future."
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- 작성일 2020-07-16
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- Business School held the opening ceremony of 'Highland MBA Lounge' donated by Yoon Young-mi (EMBA 07)
- Business School held the opening ceremony of 'Highland MBA Lounge' donated by Yoon Young-mi (EMBA 07) -Role of on-campus networking hub for 'MBA Student's success'- Sungkyunkwan University School of Business held the opening ceremony of the "Highland MBA Lounge" on the fourth floor of the management building at 17:30 p.m. on June 15 (Monday). Through remodeling work for about four months, the lounge was created with the donation of Yoon Young-mi, CEO of Highland Food, an EMBA alumni of the Graduate School of Management. On the same day, major domestic and foreign guests, including President Shin Dong-ryul, Vice President Yoo Hong-joon, Executive Director Joo Young-soo, Business School President Kim Yong-joon, Honorary Professor Oh Won-seok, W-AMP Chairman Lee Woo-hun and EMBA Chairman Oh Yoo-sik, attended the opening ceremony of the lounge. President Shin Dong-ryul said in a congratulatory speech, "Thank you for providing space for graduate students and EMBA students at the business school, and I will repay you with a proud alma mater by becoming a more advanced Sungkyunkwan University." Kim Yong-joon, dean of the university, said, "I sincerely thank her for helping our school despite the difficult business environment due to the Corona situation. In the lounge, we will promote various programs such as student counseling, special lectures by experts on industrial sites inside and outside the school, and the implementation of a business success story contest to serve as a networking hub for 'MBA student's success'," he said. Yoon Young-mi, who donated the lounge, said "I decided to donate the lounge because I wanted to help my school's juniors. I hope that the practice of my little sincerity will lead to another donation, and I will continue to make efforts for my school and alumni. The Highland MBA Lounge will be used as a resting place for research and study during the day, and students in the MBA course at night. In particular, it will be used as a space for conducting team projects and networking between professors and students (such as major-related exploration, comparative activities, and other successful college life) and MBA students.
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- 작성일 2020-07-16
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- The business school of our school declares a 『Student Success Roadmap for Excellent Graduate School Students』
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The business school of our school declares a 『Student Success Roadmap for Excellent Graduate School Students』 - implementation of “UofSC(South Carolina) Ph.D Dual Degree Program” - Implementation of the Student Success Scholarship System for Excellent Master/Excellent Doctor In order to train outstanding global researchers, this school's business school (Dean Kim Yong-joon) declared a 『Roadmap for Student Success at Graduate School of Business』 and announced that it will provide the first way to obtain multiple degrees through education (one-year our school and one-year UofSC) by signing an academic exchange agreement with the University of South Carolina. Also, a scholarship system for excellent master’s and doctorate course students will be newly established to exempt all of the tuition fees for the first semester for excellent master’s degree fostering student (within five students per semester), and a system will be implemented to provide 2 to 3 million won in scholarships per month for two semesters (with master's degrees) or one semester (doctor's degrees). ‘Student Success Roadmap for Excellent Graduate School Students’, which was recently declared by the business school, is regarded as an unconventional system in that it presented the first way for a student selected as an excellent master’s degree student to go to a doctoral degree, to study and research at this school and UofSC, and to obtain multiple degrees for the first time in a general graduate school. To this, business school selected excellent graduate students by comprehensively evaluating their potential research capabilities, potential for development, and creativity, and on June 1, they invited academic advisers and scholarship students to hold a scholarship ceremony and a meeting. The event was attended by Kim Yong-joon, president of the business school, professor Kim Young-han, and Park Ki-woo, as well as Lee Sun-hyuk (a master's degree student, a major professor: Kim Young-han) and Kim Han-min (a Ph.D. student, an advisor: Park Ki-woo). Lee Sun-hyuk, who was selected as an excellent master’s degree scholarship student, expressed his ambition, saying, “It is true that I am very happy to be selected as the first scholarship student, but I feel a lot of pressure” and “I want to pursue my studies and research in the future and become a globally competitive scholar, and then become a professor at my alma mater” Kim Yong-joon, president of the business school, who hosted the meeting, encouraged students and presented them with certificates of scholarship. And he said, "We will support excellent students to focus more on academic research through the first scholarship system for excellent master/excellent doctor at the business school, and we hope that scholarship students will grow into talented people.”
It is implemented from the first semester of 2020 as a roadmap for fostering excellent researchers in business schools. It aims to support students who are eligible to enter general graduate schools with excellent research potential from entering master's courses, entering doctoral programs, entering doctoral degrees at prestigious universities abroad, and training them as world-class scholars. Step 1 Excellent Master’s degree Fostering Scholarship (Excellent students in the admission process for master's degree; full exemption from tuition fees for the first semester); new 2020.1 semester (within five students per semester) Step 2 Excellent Master’s degree Scholarship (excellent potential research capabilities possessor; 2 million won for 2 semesters/scholarship payment per month), selection of 1 person for the 2020. 1 semester (within five persons per year) Step 3 Excellent Doctorate Scholarship (excellent research achievement possessor; 3 million won for 1 semesters/scholarship payment per month), selection of 1 person for the 2020. 1 semester (within five persons per year) Step 4 UofSC (University of South Carolina) 1+1 Doctorate Scholarship: selection of 2 persons for the 2020. 1 semester (within two persons per year) Step 5 Support for the appointment of prestigious universities and research institutes in Korea and abroad -
- 작성일 2020-07-14
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- The life of a wise Sungkyunkwan Business person in handling COVID-19 - Professor Lee Jong-eun
- Our university has announced that online lectures will conduct until the end of COVID-19. It was unfamiliar at first as it was being conducted as an online lecture for the health and safety of all students, but gradually, the semester is passing by in search of stability. Today, we listened to Professor Lee Jong-eun, who communicates with students through online lectures. He had become the head of the department of business administration this year and he want to provide a venue for harmony for not only freshmen but also all classmates. Let's meet Professor Lee Jong-eun. 1. Hello Professor^^ Please introduce yourself. Hi~ I'm Lee Jong-eun. I'm major in finance and also in charge of the head of the department of business administration. 2. Every lectures are going through on online. Is there any problem when you conduct recording lecture or live lecture? I think it could be something that all professors felt. Face-to-face lecture is conducted on scheduled time, and students communicate by looking each others eyes. But, recording lectures are made by professors themselves. So, professors are more concerned about how they will be shown in the video, whether their voices are okay, and whether their lectures are faithful than face-to-face lectures. Perhaps, they are working harder to provide a better lecture to students who are struggling in the COVID-19. In fact, most professors say that they put more effort and time into preparing for lectures than in face-to-face lectures by filming and editing lectures. Real-time video lectures, similar to face-to-face lectures, are a good way to compensate for the shortcomings of one-way pre-production video lectures. However, it seems that interaction with students is not effective in the online educational environment, especially in the number of students is high. The professors are very sorry about this. After the COVID19 era, we hope that there will be a new way of real-time video lecture technology that can supplement it. So far, online education in our school has been going well due to the active response and support at the school level and the calling of professors and faculty members. All members of our business school, led by the dean, have been making constant efforts to ensure and improve the quality of learning in difficult environments through pre-learning through pre-produced lecture videos, in-depth lectures using real-time lectures, and Q&As. However, smooth communication between professors and students remains a big challenge to solve. 3. Do you have any memorable online classes? Please tell me if you have any episodes. Real-time online lectures are conducted by professors and students accessing video lecture tools such as Webex and Zoom. Students are often not good at manipulating software for unfamiliar video lectures. For example, students get into lectures, they often forget that their microphone is on. During my graduate class, their spouse or children suddenly come into their room to talk to them. Although the situation ends quickly by contacting the student right away, embarrassing and embarrassing things often happen when others unintentionally hear private conversations. 4. What do you want to do after COVID19? As I work as the head of the department at the business school, I would like to meet all the freshmen who entered the business administration department at Sungkyunkwan University this year. In the midst of the fiery college entrance exam war, freshmen in our business department have endured their dreams in the ivory tower of truth called college, imagining a romantic college life with their friends, but because of the unexpected ambush of COVID19, you must have felt the despair of the dream being shattered. I would like to comfort them through meetings with freshmen in our business administration and to hear from them about the COVID19 experience and talk about the post COVID19 era they will face. Also, I would like to provide a place for harmony, communication, advancement, and leap forward for all students in the Business School. 5. Lastly, please say a word to Sungkyun, who is taking an online lecture at home. With COVID19, we've heard the term "non-face-to-face" more closely. After the COVID19, I think that non-face-to-face will dig deeper into our daily lives than face-to-face and change our way of thinking and living. Digital civilization is at the heart of the non-face-to-face. Even now, in the wave of the Fourth Revolution, we are learning how to use a rather unfamiliar digital civilization. COVID19, which no one had expected, is pushing us to learn about digital civilization and to find clues to how to live in a changed environment. You may think of this as a crisis, but I hope you see the current situation as a new opportunity to change the game. Therefore, we hope that our students will not step back and boldly fight against COVID19 to create a better world with a sense of challenge and creativity. When you enter society after graduation, we expect that the non-face-to-face experience will become a more everyday business environment. It's time to anticipate this changing business environment and think deeply about how to prepare for it. This is a transition period that adapts to digital civilization. There may be differences between generations living in the same era in adapting to digital civilization and getting the information they need. It is important to have a sense of competition to get ahead of others by using the digital divide among members, but I hope that our students will have greater generosity and consideration to help their classmates who are not well adapted to digital civilization and have a warm heart to go with them. In a digital civilization environment where there may be a lack of human warmth, the spirit of symbiosis and co-prosperity can flow the moist river of warmth among the members, which will make our lives more prosperous. I hope you always do your best in the unexpected environment caused by COVID19 and show a win-win spirit. Most of all, I hope we can meet our students on campus as soon as possible with in good health. ^^
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- 작성일 2020-07-01
- 조회수 90
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- The life of a wise Sungkyunkwan Business person in handling COVID-19 - We are responsible for the safety of our place!
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Although COVID-19 continues to make a sad situation around the world, all members of the business school are doing their best in their respective positions to ensure that the first semester of the 2020 school year is going smoothly while putting safety first. We wish the end of COVID-19 coming within a short period of time so that all business school families can meet in a healthy way on campus. Today, I met a person in charge of safety on the first floor of the management center. Though outsiders were abandoned from entering schools and management centers due to COVID-19, strict management is required as professors, faculty members, some students and workers go to the management office every day. I met with the manager in charge of the safety of the management center until the whole situation stabilized and the semester began, and I put a message of support.
Entering the first floor of the management center, we can meet a friendly greeting from the man. He is the one who measures body temperature. Due to COVID-19, outsiders must fill out their personal information and measure their body temperature to enter. It is strictly controlled to take responsibility for the health of all faculties and students in management office. The school is responsible for the safety of all those who enter and exit the management center, including professors filming online lectures, some students and staffs, and workers that clean the management office. "I'm not just measuring body temperature, also acting as a guide of here. We are handling all small complaints as well as location information. Currently, outsiders are prohibited from entering the area, so I feel sorry when I have to send back those who come from afar. However, we kindly explain the situation and ask for your cooperation. I hope things calm down as soon as possible and get back to normal." “In the beginning, it was difficult to check the temperature and personal information. It's a first time to all people and it feels strange... But thank you for your active cooperation now. We will do our best to ensure everyone's safety." He is a thankful person who protects our safety facing the beginning and end of the day at the management center. If we meet on the first floor of the management office, why don't we thank them? -
- 작성일 2020-06-30
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- The Life of a Wise Sungkyunkwan Business person in Handling COVID-19_A Student Interview with Han Joo-eun
- Along with the warm weather, a summer came to Sungkyunkwan University's Humanities and Social Sciences Campus. Although the situation continues to be unfortunate around the world due to the COVID-19, all members of the business school are doing their best to ensure that the first semester of the 2020 school year is going smoothly while putting safety first. I hope that the COVID-19 will be over soon, so that all business school members can meet in good health on campus. Today, I met with Han Ju Eun, a business student who is watching an online lecture because of the postponement of the opening of the class due to COVID-19. Our university has decided to conduct online lectures for the health and safety of all students until the end of COVID-19. It was unfamiliar at first but gradually settled down, and the first semester has already passed. Let's hear how our students are spending their time with COVID-19. Q. Nice to meet you. Please introduce yourself. Hello! I am Han Ju Eun, Department of Business Administration Class of 17.^^ Q. All lectures are conducted online, what are the merits and demerits of taking online lectures? I think the biggest advantage of online lectures is that you can watch them until you understand them! Offline lectures are lively and it’s much better to interact with professors and students, but in online lectures, you can listen to the parts I don't know 100 times. And it has the advantage of being able to move on quickly to what you already know or understand. In addition, the flexibility to take classes whenever possible is also an advantage. (Except for real-time classes) I think I can take classes in the best condition through online lectures because there can be situations where I'm not suitable for studying, such as having an emergency or getting tired! However, sometimes there’s an acoustic problem or a technical problem. But most of the problems seem to be fixed quickly, so l’ve never felt very uncomfortable. (except for server down on Sunday^^ I almost had a heart attack…). Still, I use online lectures well because school keeps managing servers and uploading system! Q. Do you have any online lectures you remember? The most memorable online lecture is a real-time streaming lecture! The professor played with words in real time, and I laughed out loud at the café alone. If it was a normal class, I would laugh lightly, but am I the only one who finds it more interesting because I'm online? In addition, interacting with students and professors through real-time lectures was interesting and fun! The friends watching through the video were new, too! I think there was a little fun in class because of my classmates who used to turn on the microphone sometimes. Q. In the case of the team project, how did you proceed with the assignment? The professors in my class have actively used online lecture tools! In the case of real-time classes using ZOOM, the large class was able to have a small group of four people for real-time meetings! In other classes, each group has a meeting on the topic of discussion before the real-time class, and during the class, the representative present it during the class. Most of the classes were organized neatly, so there was no difficult with the team project! Q. What do you want to do after COVID-19? It’s getting hot all of a sudden(T.T) If COVID-19 ends as soon as possible, I would like to go swimming with my friends on a hot day. I wanted to enjoy my last school life as a graduating senior, but I couldn't. Therefore, In the second semester, I hope you can face many school events that you couldn't do in the first semester! Q. Lastly, please say a word to all members of the business school who is overcoming COVID-19. Our wonderful SKK business members, I’m sure you’re all enjoying your life own places even in the COVID19 situation! Let’s be a little more careful and cheer up! We are a wonderful SKK business member who has overcome this adversity. I’ll see you on campus in the second semester with a lot of fun after overcoming the tough situation^_^
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- 작성일 2020-06-25
- 조회수 78
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- Join to 'SKKU Hope Relay' to overcome COVID19
- These days, when the body and mind are tired due to the prolonged COVID19, the Student Success Center launched [SKKU Hope Relay] to overcome today's difficulties and hope for a hopeful tomorrow by exercising the community spirit of the Sungkyunkwan University. Starting with our chancellor Shin dong-ryul's hopeful message, 'SKKU Hope Relay' is conducted in a realy format by pointing out our fellows. In Business School, our dean Kim yong-joon and chief of administration Kim jong-woo joined this campaign and delivered a message of support. The method to participation is to take a picture or short video(about 30sec) containing a message of hope, post it on Instagram(hashtag #성균희망릴레이 #학생성공), and then recommend next 3 runners. (If you don't have instagram account or your account is not open to public, please send E-mail to Student Success Center - sussuccess@skku.edu)
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- 작성일 2020-05-20
- 조회수 115
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- [Interview] Han Won-Hyung, the 20th president of business school student council
- Han Won-Hyung (Business 17) was elected as the president of the 2020 School of Business student council. She felt that there were good people around her, that feeling mad her more affectionate, and she decided to return it to her mates, so she ran into election. We met her, who is currently communicating with students online due to COVID19, and listened to the student council, business and future plans introduction. Q1. Hello! It’s so nice to meet you like this! Please let me introduce about yourself and ’biz, your’. Hi! I’m Han-Won-Hyung, 20th Business School student council. Nice to see you guys. ‘biz, your’ means to look from the perspective of business students. We have 26 executive members and consists of the Secretary General’s Bureau, the Culture Planning Bureau, the Communication Bureau, the Policy Bureau and the Audit Office. Q2. Is there special motive making you decide to run for election? The beginning of my love interest in Sungkyunkwan University is my business school classmates. I felt that there were good people around me, and I wanted to return more than I had received from my mates. To this end, I thought that I should be able to improve the satisfaction of school life by supplementing the inconveniences of my mates. Therefore, I ran for the student council, pledging to create a more satisfying school life for my mates. Q3. Introduce about biz,your‘s projects and what is the point? I’ll tell you just a few of the projects we’re working on. We’re working on projects like Protection of original major students/Open the classroom during the exam term/New barrier-free zone in the classroom/Professor mentoring system by major in detail. Q4. What do you think is the most important thing in leading the student council? Internally, we value harmony with the executive members. Because I think that the more harmonious student council, the more affectionate they can serve for the business school. Although we haven't been able to meet recently due to the coronavirus-19, we're working hard to create a stronger bond by planning online content through online meetings. Externally, the most important goal that the student council should pursue is to bring development to the school life of its classmates. In order to be satisfied with school life, we need to make changes, so we are carefully preparing even the smallest details for each event we are proceeding. Q5. I think there will be difficulties with student council activities due to COVID19. What are your plans for the future? First of all, I'm going to try what I can do in the current situation. For example, in the case of snack event, we plan to go online so that as many students as possible can participate. In addition, we are planning events that our classmates can often participate in online. Also, we are working hard to prepare projects that have been postponed since the opening of offline classes for the second semester in advance and show better events to our classmates. Q6. What is the last thing you want to say to your school and classmates? The COVID19 is causing chaos both inside and outside the school. I sincerely thank all the people who work hard for the school even in this difficult time. From now on, we will also try to help our school. Also, I think there will be a lot of students who will be frustrated by the online opening. As such, we will always thinking about making our second semester more colorful and satisfying. I hope all of you will be healthy in the second semester :)
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- 작성일 2020-05-13
- 조회수 148
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