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- Prof. Eun-Ju Lee publishes article in top consumer journal
- In July 2009, Prof. Eun-Ju Lee published anarticle in the Journal of ConsumerPsychology, a journal devoted to psychological perspectives on the study of the consumer. In her article, “examinedgender-based determinants of consumer trust towards computer agents. In herstudy, Prof. Eun-Ju Lee reveals that biological gender identity appears inperson-to-person interaction and concerns trust, psychological gender identity(specifically femininity) and not biological gender identity. Additionally,this identity also influences relationship trust online. Prof. Eun-Ju Lee received her doctorate degree in Marketing from the University of Tennessee in the United States and has been a member of the faculty of Sungkyunkwan University since 20008.
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- 작성일 2013-10-17
- 조회수 446
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- [Professor Dong-Ok Chah]attended World Lottery Association 2008
- Professor Dong Ok Chah attended WLA 2008 in Greece and Turkey from 17 to 26. This participation is for understanding growth of lottery industry and seizing world lottery flow through the organic view of the world.
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- 작성일 2013-09-12
- 조회수 417
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- [Professor Kun Chang Lee]Attended ICIS(International Conference on Information Systems)
- Professor Kun Chang Lee attend ICIS(International Conference on Information Systems) in Paris, France. ICIS is the most famous conference in the area of MIS, getting hot issues and the latest news of MIS. ICIS, under the title “Ethics, Design and Consequences of IT", was held in Le Palais des Congres in France this year. He had argued briskly in the hottest session, “Social Aspects of IS" and”Research Methods". Especially, he had discussed the method which consists of the variable based on the result of simulation with the authors, Miguel Aguirre at DePaul University and George Marakas at Kansas University in U.S.A. As a result, he determined a joint work with them later. He had lots of discussions about analysis of consumer behavior in virtual world using 3D Abata which he is interested in with Adel Hendaoui at Rojan University in Swiss and Moez Limayem at Arkansas University in U.S.A. Also, he had a specific talk about a joint work. He had met about fifty Korean professors, and he discussed each study. He met the MIS senior professor Gordon B. Davis at Minnesota University in U.S.A, and then he argued a specific strategy of MIS doctoral courses and circumstance in Korea and U.S.A of coming future. He and the elder professor had also exchanged their interests. Through this conference, he received latest issues of MIS and had a specific discussion about a joint work with related professors. He said when SKKU business school securing the new faculty member, we are going to get important information through discussions about hot issues of MIS and career development.
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- 작성일 2013-09-12
- 조회수 513
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- Marketing Conference MOA, Places first at Woongjin Contest
- Held in February, at the first Woongjin Food ‘2008 College Student Marketing Contest -INNOVATION FESTIVAL’ Global Marketing Conference (MOA) students Junsup Choi (Business 03), Hyunjun Kim (Business 04) and Jaesung Lee (Korea Literature/Business 04) have received first prize. Although ‘W-INNOVATION FESTIVAL’ was the first marketing contest 630 teams have applied and showed its competitiveness.
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- 작성일 2013-09-12
- 조회수 499
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- Professor Jai Beom Kim attended an annual conference of ANZIBA
- Professor Jai Beom Kim attended an annual conference of ANZIBA (Australia-New Zealand International Business Academy) from 13 April to 19 April. There were about 100 participants mainly from Australia, New Zealand, Europe, and the U.S. There were only a limited number of participants from Korea, Japan, and China. He presented a paper 'Global Entry Strategy of an Australia born global company, Boot Juice Pty'. This paper deals with how a small Australian company entered into a global market. The paper is concerned with how psychic/cultural distance can be related to the order and mode of entry, and how partner symmetry can affect the success of international joint venture.
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- 작성일 2013-09-12
- 조회수 511
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- [Professor Jong-Uk Kim]Visited Hong-Kong for Business School Foreign Global Seminar
- Professor Jong-Uk Kim visited Hong-Kong University of Science and Technology for iMBA 2009 Overseas Global Seminar from February 19th to 22nd. 83 alumni of iMBA 9th to 12th have participated and the program consisted of post and prior education and 25 hours of project presentation, 7 hours of local lecture. Professor Hyuk Kim and Kun-chang Lee have also participated.
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- 작성일 2013-09-12
- 조회수 592
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- [Dean S. Ghon Rhee] Presented his paper at Tsinghua University
- Dean Rhee visited Tsinghua University from April 17th to 19th and presented his paper “Another Look at Idiosyncratic Volatility and Expected Returns” at School of Economics and Management (SEM) seminar. (Co-authors with Victor Huang, Quianqiu Liu and Liang Zhang)
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- 작성일 2013-09-12
- 조회수 576