Interview with S-ONE, the Society of Management Strategy, about an cooperation with Hosik Dumari Chicken
- 경영대학
- Hit422
- 2021-05-20
In April, Sungkyunkwan University's Business Strategy Society S-ONE and Hosik Dumari Chicken (CEO: Hong Yoon-won) signed an industry-academic cooperation agreement. S-ONE, the management strategy society, and Hosig Dumari Chicken will launch new menus and revitalize marketing, including product launch STP strategies based on food trend analysis and market situation analysis, and differentiated advertising strategies. I met with S-ONE of the Management Strategy Society regarding the conclusion of the Industry-Academic Cooperation Agreement and heard more about it.
▲ Management Strategy Society s-one & Hosik two chicken industry-academic cooperation concluded
1. Hello^^ It's so nice to meet you! First, please introduce S-ONE, the management strategy society!
Sungkyunkwan University's No. 1 Management Strategy Society S-ONE was established in 2003 with the goal of fostering management professionals who demonstrate leadership in all areas of society. S-ONE is recruiting about 12 academic members each semester under the activity of learning strategic thinking and gaining hands-on experience, and is now coming down to 35. In addition, S-ONE has about 250 seniors so far, and they have entered various fields of society such as strategic planning, consulting, marketing, and sales based on their strategic thinking and practical experience.
2. First of all, congratulations on signing the industry-academic cooperation agreement! How did you participate in this industry-academic cooperation project?
S-ONE has a systematic curriculum called the track system. Tracks A and B engage in strategic thinking through book sessions and Harvard Business Case studies that learn logical thinking in the first half of the year before the midterm. After the midterm exam, Track C has been engaged in practical activities to solve problems by applying strategic thinking learned in the first half directly to the company's situation. We are working on industry-academic cooperation projects with at least two companies every semester, and this industry-academic cooperation project with Hosik Dumari Chicken is being carried out as part of Track C activities.
▲ 2021 Management Strategy Society, S-ONE, Hope you get to know each other project.
3. What kind of proposal (project) did you made to Hosik two chickens?
After each semester ends, a demand survey will be conducted on academic members during the vacation to select a list of industries and companies that want to conduct industry-academic cooperation together next semester. After that, we contact the company by preparing a detailed explanation of the conference and a proposal to introduce the award performance. At this time, I emphasize what benefits the company can get through industry-academic cooperation with S-ONE.
In the case of Hosik Two Chicken, it is the fruit of specifying the proposal by focusing on the food industry by reflecting the results of the demand survey by the academic members. As a result of appealing the case study experience in the food industry and suggesting specific topics such as 'New Menu Launch Strategy', we can proceed with the project. After a review within the company, we will conduct the project this semester under the theme of 'New Menu Launch Strategy' and 'Marketing Strategy to Appeal Soy sauce chicken'.
4. What other projects or activities are you working on at S-ONE?
In more detail, Freshman, a first-semester member, learns the basics of strategic thinking, strategic thinking, and internally produced projects such as complete books on Track A, and Junior, a second-semester member, identifies the company's real problems through Harvard Business Review Case studies on Track B. After the midterm exam, members of the first semester and the second semester will team up to carry out Track C, an industry-academic cooperation project. In addition, Expert, a member of the third semester, voluntarily participates in a contest or conducts Track D, which conducts industry-academic cooperation with seniors of the academic society. In addition, S-ONE has prepared a variety of activities to make friends with seniors and academic members, including a five-minute speech on management-related topics, a meeting with seniors, a homecoming day, a picnic, MT, and hope to get close.
▲ 2021 S-ONE session of the Society for Management Strategy
5. Lastly, please say a word to those who want to be with S-ONE, the management strategy society.
S-ONE is a well-known academic society in school that is difficult. As a result of my experience, I have to do many activities and spend a lot of time on S-ONE. However, it can be said that such activities eventually serve as a foundation for logical thinking and strategically addressing corporate challenges. S-ONE will be the best choice for Sungkyunkwan University students who want to achieve no regret for three semesters.
In addition, if you are curious about S-ONE, you can visit http://www.s-one.or.kr/, the association's official website, or https://www.instagram.com/skkusone/, the association's official Instagram account, to check out various activities.
6. What do you want to say to my business classmates?
The same may be true of other business associations, but there are many things that it is difficult for our students to conduct industry-academic cooperation with companies alone. Due to the challenging semester, the curriculum has changed with other schools, making it difficult to proceed with industry-academic cooperation with academic associations of other universities. It is true that it is becoming increasingly difficult to find companies that can cooperate with industry and academia. In this case, I hope the school will work harder so that I can help the industry-academic cooperation project with the company. I think that S-ONE's more competitive growth than other schools' academic societies can have a good impact on Sungkyunkwan University through active cooperation and help with the academic society. Thank you.
▲ 2019 S-one Homecoming Day
Related articles from: https://www.hankyung.com/economy/article/202104143023a