[Research Stories] A Study on the Morality Reasoning Process of Progressives and Conservatives: Evidence in Korea
- 경영대학
- Hit418
- 2021-06-28
A Study on the Morality Reasoning Process of Progressives and Conservatives: Evidence in Korea
It shows the electrophysiological mechanism of what different moral values Korea's progress and conservatism have in the context of management ethics in the extreme political confrontation in modern society and how to make different decisions in the context of business ethics.
[Photo1] Professor Lee Eun-joo(Left), Dr. Yoon Jin-ho(Right)
The paper shows the electrophysiological mechanism of how Korea's progress and conservatism have different moral values in extreme political confrontation in modern society and how different decisions are made in the context of management ethics.
A research team led by Lee Eun-joo, a marketing professor at the University of Business, listed a study on how Korea's progress and conservatism go through different psychological mechanisms in the context of corporate business ethics in the Journal of Business Ethics (IF=5.453, Financial Times' Top 50 Journal List). The study was conducted by Dr. Yoon Jin-ho as a moderator under the theme of his doctoral thesis.
Specifically, to answer the research question, "How are the brain processes of Korean liberals and conservatives different in moral reasoning?" the study explains the differences between the two political orientations. It is a study that explores the effects of moral ideological asymmetry when ethical violations occur in companies, and investigates the moral reasoning process through moral foundations (i.e., fairness and authority). Different moral reasoning processes were implemented in the Korean context.
Study 1 explores the different neural mechanisms underlying Korean progress and conservatism using the neuroscientific method, Event-Related Potential (ERP). Progress in the moral reasoning process for corporate business ethics violations expressed early frontal lobe sonar (EFN) signals, which showed intuitive detection of fairness violations (i.e., moral involvement) to expedite negative judgments. On the other hand, we show that the remuneration projects respect for authority with a higher motivation through a measurement temporal positive (TPP) signal that is expressed later. Both ERP configuration signals occur in less than one second, meaning that they represent both decision steps and moral reasoning processes quickly and intuitively. Through behavioral experiments, Study 2 confirmed that Korea's progress shows a moral engagement strategy, but remuneration shows a rationalization strategy through a medium analysis. Specifically, this is explained that progress shows different moral strategies through fairness, one of the moral foundations, while conservatism shows different moral strategies through authority, one of the moral foundations. The study is expected to deepen knowledge of the complexity of morality in corporate management research as an interdisciplinary study.
In addition, Dr. Yoon Jin-ho, who is about to graduate from his Ph.D. degree, was offered an assistant professor at Leonardo da Vinci's School of Business (EMLV) in Paris, France, but will join the Wharton Neuroscience Initiative (WiN) Institute at the University of Pennsylvania. As a postdoctoral researcher, he intends to continue to contribute to the fields of neuroeconomics, consumer brain science, and business ethics.
Source: https://www.skku.edu/skku/research/industry/researchStory_view.do?mode=view&articleNo=90441