[New Professor Special] 'Be proud of what you have rather than what you lack' <Professor Han Ji-sang>
- bizskk
- Hit496
- 2022-05-16
Our college of Business is strengthening its core values of education and research, and is striving to nurture talents for student success and future value creation. To this end, four new teachers were appointed in the first semester of the 2022 school year, their majors were marketing(1 person), business information(1 person), FinTech(1 person) and management(1 person), and they were invited to be teachers with excellent competence in each field. This time, we met Professor 'Han Ji Sang' of <Marketing Major>, a new teacher who became a family member of business school, and listened to 'major research activities, majors, and future plans'
Q1. Hello, professor. Nice to meet you like this! Please introduce yourself, professor.
Hello, I'm Han Ji-sang who studies consumer behavior theory in the marketing department. After completing my Ph.D. at the University of Texas at Austin in the United States, I have been an assistant professor at the University of Technology Sydney for the past three years, and thankfully, I became a member of Sungkyunkwan University.
Q2. Please introduce your major briefly, and what made you choose your major?
Marketing is the study of the process of finding and satisfying needs that have not yet been met in society. My major in consumer behavior, out of all the details of marketing, is the study of how consumers make choices, how they consume, and how they react afterwards. My major in consumer behavior, out of all the details of marketing, is the study of how consumers make choices, how they consume, and how they react afterwards. I have been interested in psychology since I was an undergraduate, especially the way people make decisions about consumption, and as I continue to study related to this, I became a Ph.D.
Q3. Please tell us how you feel about your new start at Sungkyunkwan University Business School and your future plans.
I want to continue my research activities and publish good papers and become a professor who is helpful to students.
Q4. Please briefly introduce your class.
I teach undergraduate marketing management and graduate methodology seminars.
Marketing management learns the basic overview and process of corporate marketing activities. Personally, I tend to value learning through practice, so I organized a curriculum that allows students to apply the theories they learned in class to their projects and present them at the end of the semester.
The methodology seminar teaches marketing and basic methodological skills necessary for graduate students to conduct research. If focuses on what a good research paper is, how to come up with research ideas, how to gather data, how to analyze it, and so on. Data analysis focuses on R.
Q5. What is your research plan from now on?
First of all, I want to finish the projects that I have been working on so far and start new projects with smart and hard-working students in Sungkyunkwan University. Recently, I am especially interested in consumer multitasking behavior and sensor marketing, so I would like to start new research projects with this topic.
Q6. Please tell me what you think is the ideal educator.
I think Andy Gershoff, my advisor at UT Austin, is the ideal educator. My advisor was a man who had a lot to learn both academically and personally. He was smart, good at his research and teaching, and good at research guidance at the level of students' eyes, and at the same time, he cared about the emotional and physical health of students. And above all, he was very humble. I kept asking for a blackboard eraser because I was going to wipe it, and the professor gave me another eraser next to me and said, "Let's clean the blackboard together then". It was probably a small incident that my advisor would not be able to remember, but it remained an anecdote that I will never forget for the rest of my life. Like my advisor, I want to be a person who does my job well and maximizes the strengths of students and never forgets humility.
Q7. If you have anything you want to say to the students who are studying hard at Sungkyunkwan University Business School, please tell them!
I want to tell them that they are really struggling. There are many times when I feel sad and upset when I see students who have lost their self-confidence after struggling in the fiercer competition than when I was a student. But I want to telly you not to lose confidence. Each one of you who has experienced that fierce competition is an incredible talent that you can put anywhere in the world, regardless of where you are right now(This is based on my experience of teaching in a foreign country). Even if you don't have enough time and money, I hope you have an opportunity to expand your knowledge and recharge your confidence by traveling abroad or gaining experience as an exchange student. You're doing very well and you deserve to be proud of yourself. I want you to be proud of what you are good at rather than what you lack, and develop your self-confidence.