[Special Feature] “Don’t be afraid of the challenge, which is a great experience just in the process of challenging” <Pr
- 경영대학
- Hit422
- 2020-05-13
[Special Feature] “Don’t be afraid of the challenge, which is a great experience just in the process of challenging” <Professor Son Jeong Hwa / Marketing>
From the second semester of 2019 to this year, We appointed 5 new professors. SKK Business School has been toughened education & searching ability, which is our core value, through appointing good teachers. We talk about our new family's main researching, major and future plans. Second, let us introduce 'Professor Son Jeong Hwa, Marketing part'.
Q1. Hello, Professor. Nice to meet you! Please introduce yourself.
Hello. My name is Son Jeong Hwa, and I joined in SKK Business School in the second semester of 2019. I teached students in Sejong University Business School before I coming here.
Q2. Could you introduce your major and why did you choose your major?
My major is Marketing retailing and my specialty is retailing. Retailing is a process that provide product & service to customers, and it very closely related to our daily lives because it located closest to customers. As a one person of customer who usually buying products and services, I chosen this major how can efficiently, effectively provide products to customers.
Q3. Please tell us how you feel about starting anew here and how you plan for the future?
A semester has passed, but there are still many new, things to learn and things to get used to. I want to communicate, educate, teach, and study with students, recalling the feelings and excitement of the day when I first became a professor.
Q4. Could you introduce your class?
I educate Marketing Management and Retailing Management in this semester. Marketing Management is a basic marketing class that students who major in management must take. In this class, students study basic concepts that usually used in marketing: product, consumer, market, strategy, what is Marketing Mix(4Ps), and how to make strategy with those concepts.
Retailing Management introduce whole process of retailing from production of products to customers, and students study basic concepts of retailing, retailing channel, and how to make retailing channel proper to circumstance and environment.
Q5. What is your future studying plan?
Now I’m studying the difference between customers from different countries in online shopping, and I’m planning to expand to mobile shopping. Also, I’m studying about retail therapy, connection with customer’s emotional change, I’ll studying pre-post retail therapy.
Q6. What is the ideal image of educator?
I want to be not an authoritative, uncommunicated educator who looks like a "latte," which is in full swing these days, but rather an educator who communicates with students, thinks at their level, understands students' positions, and tries to give them one more lesson every day.
Q7. Is there any comment to SKK Business School students?
Whenever I talk to students, they seem to have a lot of fear of “challenge” whatever it is. ‘I know about necessity of internship, but am I possible with my specs? That company? That position?’ Students restrict their possibility before start something. However, I felt sorry whenever I saw loss of their opportunity without even trying. Regardless of the result, the challenge itself is very meaningful, and although the result can be bad and you can experience failure, the process of challenging itself is a great experience, a lesson, and a failure. And it can lead to a better future, so I hope you don't be afraid of challenges.