Special lecture by President Hae-Sun Lee of CJ O Shopping
- 관리자
- Hit934
- 2013-11-25
“For dynamic marketing, the priority should be given to grasping the point of what the problem of an enterprise is. There may be a number of solutions, but the most important thing is to find the best way to persuade customers.”
Hae-Sun Lee, President of CJ O Shopping Company Limited, focused on the importance of dynamic marketing during his lecture on May 27th. In his lecture, Enterprise and Business in the Era of a Web Smart Generation, Mr. Lee explained what the solutions for originality and creation are.
About the current change in the web market, for example, he mentioned that it is required to cope flexibly with the recent adoption of web 2.0 related markets since the change from web 1.0 to web 2.0 is due to the emergence of the iPhone. Web 2.0 sites provide users with information storage, creation, and dissemination capabilities that were not possible in the environment of web 1.0.
Mr. Lee mentioned again that it is important to build a culture of “customer first, creativity and challenge” within a company and to promote a self-disciplined management that realizes customer-first practices and doubles its effectiveness and results, while at the same time establishing people-oriented management processes.
CJ O Shopping Company Limited is formerly known as CJ Home Shopping Company Limited. CJ O Shopping was the first TV home shopping organization in Korea and has grown to become a company recognized on the global stage with China Dongbang CJ and India Star CJ. The Group's principal activities are the provision of TV home shopping, an internet shopping mall and catalogue sales services.
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