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  • Full-Time MBA
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  • Marketing

MBA Track/Specialization

At SKK GSB, you have the freedom to tailor your MBA experience by choosing from four tracks/specializations (AI & Business Analytics, Finance, and Marketing) and taking specific courses.


MBA track/specialization in particular areas signals to prospective employers that you have deep knowledge of a particular field, along with relevant analytical skills and tools.


Pursuing a track is optional and is not a degree requirement. Students are allowed to complete more than one track.



Marketing is the process of creating, communicating, and delivering value to customers. It is important in all roles and career paths.


SKK GSB’s Marketing Track in the Full-Time MBA provides students with deep knowledge of how to support this process through innovative, digital and data-driven marketing curriculum. Students will develop the specific skills and critical thinking needed to develop in the fast-moving field of marketing.



Choose Your Course

Customize your MBA education with the Marketing Track by choosing courses to match your interests. Here are examples of courses.


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