For more details on the courses, please refer to the Course Catalog
| Code | Course Title | Credit | Learning Time | Division | Degree | Grade | Note | Language | Availability |
|---|---|---|---|---|---|---|---|---|---|
| BUS3028 | Derivatives | 3 | 6 | Major | Bachelor | Korean,English | Yes | ||
| Given the newly developed financial securities and the rapid growth of financial markets, this course enhances a better understanding of options, futures, SWAP, and forward contract. The course also discusses various applications of derivative securities. | |||||||||
| BUS3029 | Corporate Financial Strategy | 3 | 6 | Major | Bachelor | - | No | ||
| The course objectives are to develop the financial and analytical skills, logical thought processes, and information literacy necessary to make and implement strategic corporate financial decisions in a global environment. In prior courses, you have developed an understanding of financial planning, risk and return, capital budgeting, capital structure, time value of money, and financial statement analysis. Based on this knowledge, this course goes to depth on financial problems that corporate managers experience in a competitive business environment. In the end of semester, students should be able to analyze financial problems and come up with reasonable answers to those problems. | |||||||||
| BUS3030 | Portfolio Management | 3 | 6 | Major | Bachelor | - | No | ||
| This is an advanced course in investments. Based on their understanding of fundamental theories of investments from the investments course, students learn various topics related to portfolio management. Topics to be covered include types of securities and their risks, security market structure, securities trading, macro-economy and industry analyses, technical analysis, fundamental analysis, asset allocation, portfolio formation, portfolio performance and risk management, long/short investments, hedge funds, and alternative investments. Besides, topics related to bond portfolio management including MBS, ABS, interest rate derivatives, yield curve, term structure, and immunization strategy are introduced. | |||||||||
| BUS3031 | Marketing Communication | 3 | 6 | Major | Bachelor | Korean | Yes | ||
| This course covers important issues in the design and implementation of effective marketing communication programs, such as advertising and promotions. Specifically, the goals of this course are: 1) to enhance your understanding of the important issues involved in integrated marketing communication; 2) to expose you to relevant theories and models that can be useful for your understanding marketing communication; and 3) to provide you with a strategic perspective on managing effective marketing communication. | |||||||||
| BUS3032 | Marketing Channels | 3 | 6 | Major | Bachelor | Korean | Yes | ||
| This course will examine the theories and practices used to plan, organize, and control global supply chains. The approach will go beyond viewing exchange relationships from a strictly physical sense (movement of goods and services) to focus on the interaction between trading partners with different cultures and how firms are using channel strategies to gain a competitive advantage globally. Specifically, this course will explore the role that channel members play as intermediaries between the production and consumption sectors of the economy. This course will explore how channels of distribution have evolved and identify challenges that channel members will face in the globalized 21st century. Subsequently, this course will examine how channel members develop global strategies to attract consumers and also how consumers develop strategies to acquire goods and services from channel members. The course will use a mix of lecture, case analysis, team presentation, video, and class discussion to explore course material. Students should complete reading assignments prior to class. An understanding of these assignments is necessary to actively participate in class discussions. | |||||||||
| BUS3033 | China Marketing | 3 | 6 | Major | Bachelor | Korean,Korean | Yes | ||
| The aim of this course is to understanding the Chinese market, the main concern of recent issues of today's global marketing manager. Based on 5C analysis considering growth of China in global market, understanding Chinese market, Chinese market changes, Chinese companies, Chinese competitors can provide the guidance to establish an effective marketing strategy. In particular, the study focuses on examples of companies in South Korea entered the Chinese market in the marketing strategy. Focusing Chinese industrial environment and China’s domestic market, Chinese market case studies - Samsung, LG, Doosan, Hyundai, Orion, Nongshim, Amore Pacific, Hankook Tire, Lock & Lock, E-mart, and E-land - will draw key success factors(KSF) to entering the Chinese market. As well as case studies cover Chinese local companies, it will learn to analyze and establish strategic alternatives with respect to the effective marketing strategy. | |||||||||
| BUS3034 | Services Marketing | 3 | 6 | Major | Bachelor | Korean | Yes | ||
| This course offers an introduction to customer management and services marketing involving values for customers and values from the customer. The main objectives of the course are to: 1) introduce you to the key concepts in services marketing and customer relationship management; 2) develop an understanding of the various factors affecting the customer-firm relationship; 3) explain the theoretical underpinnings of the link among customer satisfaction, customer loyalty, and customer profitability; 4) provide the basis for formulating strategies for service quality management and customer relationship management; and 5) provide a framework for analyzing operational decisions made by firms for value creation for customers, as well as for firms. | |||||||||
| BUS3037 | Marketing Intelligence | 3 | 6 | Major | Bachelor | English | Yes | ||
| This course broadly covers new trends of bio․digital data as a new data source for develiping new marketing intelligence system. The course will broadly cover digital media, artificial intelligence, and the convergence of neuroscience and marketing with a goal of creating powerful algorithm which provide marketing intelligence based on analyzing users' bio data and their digital traces. | |||||||||
| BUS3038 | Business Communication | 3 | 6 | Major | Bachelor | - | No | ||
| This course explores the theory and practice of written and oral communication in business. Students learn strategies for effectively communicating in a variety of business contexts from e-mail to formal written and oral reports. | |||||||||
| BUS3039 | Corporate Entrepreneurship | 3 | 6 | Major | Bachelor | Korean | Yes | ||
| Corporate entrepreneurship is a strategic innovation process to enhance competitive advantage of the established firm by developing a new business and facilitating entrepreneurial-mind in an existing corporate context. Building on strategic management perspective. this course deals with the theoretical background of corporate entrepreneurship, the related-analysis framework, and case analysis. | |||||||||
| BUS3040 | Venture Financing | 3 | 6 | Major | Bachelor | 3-4 | - | No | |
| This course will use a combination of lectures and case discussions to study entrepreneurial finance. It is targeted to budding entrepreneurs and venture capitalists. Students can learn and discuss the following areas. 1. Valuation of early-stage business opportunity 2. Entrepreneurial financing 3. Venture capital funds 4. Employment in start-ups 5. Exit | |||||||||
| BUS3041 | Introduction to Entrepreneurship | 3 | 6 | Major | Bachelor | - | No | ||
| This class is an introductory course intended to provide students with a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the 21st century global economy. Entrepreneurship is approached as a way of thinking and acting, as an attitude and a behavior. Our emphasis is on entrepreneurship as a manageable process that can be applied in virtually any organizational setting. Our principal focus will be on the creation of new ventures, the ways that they come into being, and factors associated with their success. By the end of the semester, you should be able to: •Recognize the entrepreneurial potential within yourself and others in your environment; •Appreciate the role of entrepreneurship within society, at the level of the organization, and in your own personal life; •Understand the process nature of entrepreneurship, and ways to manage the process. | |||||||||
| BUS3042 | Marketing Data Analytics | 3 | 6 | Major | Bachelor | English | Yes | ||
| Marketing data analytics teaches how to collect, integrate, clean, and analyze big data from various sources of Internet and mobile communication data, consumer transaction data, and ioT sensor data with the purpose of making optimal marketing decisions. The course includes tools such as i Python and R software, statistical algorithms, and machine learning. | |||||||||
| BUS3045 | Business Analytics and Applications | 3 | 6 | Major | Bachelor | 2-4 | Korean,English,Korean | Yes | |
| This course covers big data mining from the perspective of management. Therefore, the course title is business mining to represent that our main task is focused on the business analytics. In this sense, realms of the topics which this course deals with include, for example, ● AI theories and methods ● Business mining with big data analytics ● AI-based machine learning and deep learning methods ● Big data mining based on huge datasets collected from sharing economies and crowdfunding online companies ● Online review based affective computing by using deep neural networks ● Deep learning based business model development The course format combines lectures, exercises with either WEKA, R or Python. | |||||||||
| BUS3046 | Employment Relations | 3 | 6 | Major | Bachelor | - | No | ||
| This course is designed to deepen our understanding of the main paradigms, systems, and approaches regarding employer-employee relations. We will cover a variety of theories and cases to understand how workers, worker's organizations (e.g., unions), employers/management, and governments respond to the changing environment. Some specific objectives are: ■ Develop a theoretical understanding of employer-employee relations and workforce management systems ■ Compare and contrast labor and employment relations in the Western countries and South Korea ■ Explore and analyze the environment, participants, process, outcomes, and impacts of workforce management systems ■ Improve professional competencies such as critical thinking and problem solving skills, verbal and written communication skills, and leadership, team and interpersonal skills | |||||||||