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Undergraduate

Global Business

COURSES TAUGHT IN ENGLISH

The entire coursework at GBA is carried out in English. The faculty members communicate with students in English in order to educate the students to be competent in global business markets.

 

Trained for 4 years, students’ ability to work using English becomes excellent.

 

DUAL DEGREE PROGRAMS

GBA Students are offered the opportunity to obtain dual degrees from renowned Business Schools overseas, such as Kelley School of Business, Indiana University and Fisher College of Business, The Ohio State University USA.

 

For more details on the courses, please refer to the Course Catalog

Course & Curriculum
Classification Course Code Course Title Credit Language of Instruction Course Availability
Undergraduate GBA2001 Macroeconomics 3 English Yes
Lectures emphasize the use of basic probability concepts and statistical theory in the estimation and testing of single parameter and multivariate relationships. In computer labs, using Microsoft Excel, each student calculates descriptive statistics, probabilities, and least squares regression coefficients in situations based on current business and economic events.
Undergraduate GBA2003 Introduction to Financial Accounting 3 English Yes
Provides balanced coverage of the mechanics, measurement theory, and economic context of financial accounting. Strikes a balance between a preparer's and a user's orientation, emphasizing that students must understand both how transactions lead to financial statements (preparer's orientation) and how one can infertransactions given a set of financial statements (user's orientation). Relies on current, real-world examples taken from the popular business press. First part of the course introduces students to the financial accounting environment, financial statements, the accounting cycle, and the theoretical framework of accounting measurement. Second part of the course covers the elements of financial statements, emphasizing mechanics, measurement theory, and the economic environment.
Undergraduate GBA2004 Introduction to Managerial Accounting 3 English Yes
Concepts and issues associated with the accounting and management of business; particular emphasis is given to understanding the role of accounting in product costing, strategic decisions, costing for quality, cost-justifying investment decisions, and performance evaluation and control of human behavior.
Undergraduate GBA2005 Financial Management 3 English Yes
Topics include the determinants of interest rates and the time value of money; the sources and uses of financial information; the structure, role, and regulation of financial markets; monetary policy; the pricing of risk in financial markets; goals of investors; and how firms manage their financial affairs, including planning, budgeting, and decision making.
Undergraduate GBA2006 Marketing Management 3 English Yes
Examines the marketing concepts, strategic planning, marketing research, and information systems. Covers consumer and organizational buying behavior, forecasting sales, and market segmentation and position. Also focuses on new product development process; product lines and brands; pricing strategies; distribution-channel management; advertising; personal selling; and organizing, evaluating, and controlling marketing.
Undergraduate GBA2007 Operations Management 3 English Yes
The operations function is concerned with the activity associated with the production of goods and services. Provides an overview of operating decisions and practices in both manufacturing- and service-oriented firms. While no attempt is made to cover any particular area in depth, standard terms and concepts required to communicate effectively with operating personnel are introduced.
Undergraduate GBA2008 Strategic Management 3 English Yes
Cross-functional survey of business management. The strategy component is concerned with the roles and tasks of firm’s top managers (i.e., strategic decision makers). Designed to provide an appreciation for the total firm perspective and the means by which firms create and sustain competitive advantage in today’s increasingly challenging and complex business environment (domestic and global). Strategic management of the firm involves diagnosing the firm’s current situation and developing realistic solutions to the strategic and organizational problems that confront top managers. A desired outcome of this course is an enhanced appreciation for the complexities of managing a formal organization. The primary objective is to help develop analytical skills for identifying key strategic issues and formulating appropriate strategies given a firm’s situation.
Undergraduate GBA2010 Intermediate Investments 3 English Yes
Part of the finance core.Rigorous treatment of the core concepts of investments for finance majors. Covers portfolio optimization, examines the pricing of equity, fixed income, and derivatives, and analyzes the degree of market efficiency. Makes extensive use of spreadsheet modeling to implement financial models.
Undergraduate GBA2011 Intermediate Corporate Finance 3 English Yes
Part of the finance core. Rigorous treatment of the core concepts of corporate finance for finance majors. Covers capital budgeting, the valuation of firms, and capital structure and payout policies. Makes extensive use of spreadsheet modeling to implement financial models.
Undergraduate GBA2020 Marketing Research 3 English Yes
Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analysis.
Undergraduate GBA2028 Managing Behavior in Organizations 3 English Yes
Integration of behavior and organizational theories. Application of concepts and theories toward improving individual, group, and organizational performance. Builds from a behavioral foundation toward an understanding of managerial processes.
Undergraduate GBA2029 Consumer Behavior 3 English Yes
Description and explanation of consumer behavior in retail markets. Topics include demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision making. Applications to promotion, product design, distribution, pricing, and segmentation strategies.
Undergraduate GBA2032 Intermediate Accounting I 3 English Yes
This course provides students with a thorough understanding of the theoretical foundations and mechanics underlying financial reporting. This rigorous course is suitable for students seeking a career in accounting or finance. The course's primary objective is to give students the tools necessary to understand and execute appropriate accounting procedures, with an appreciation of the broader context in which accounting information is produced and utilized. This course also provides an overview of the financial statements and then focuses in more detail on revenue recognition, current assets, long-term assets, and accounting for investments.
Undergraduate GBA2034 Microeconomics 3 - No
Introductory course for freshmen majoring in business administration is designed to provide a general orientation regarding the nature of economic science and basic theories of economics. Topics include basic concepts of economics, determination of price by supply and demand, princing of output and productive factors, general equilibrium, income destribution, and other aspects of economics. Principles of economics I analyze the optimization behavior of each agent.
Undergraduate GBA2035 IT Management 3 English Yes
This course introduces students to the business uses of information technology (IT). The course focuses on how businesses use information technology, and how they might exploit IT better to set themselves apart from their competition. This includes creating new businesses that are based on IT and how technology entrepreneurship offers a new source of value in the information economy. The course provides a solid foundation on how IT works, is deployed, and is used to create new ventures. Students are exposed to a broad range of IT topics including IT infrastructure, big data, database, Internet, IT security, e-commerce, and ethics. The students will gain not only a foundation in IT but will also be able to appreciate the transformation power of IT in this digital era.
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