For more details on the courses, please refer to the Course Catalog
| Code | Course Title | Credit | Learning Time | Division | Degree | Grade | Note | Language | Availability |
|---|---|---|---|---|---|---|---|---|---|
| BUS3047 | Human Resource Analytics | 3 | 5 | Major | Bachelor | English | Yes | ||
| This is human resource (HR) analytics course in management designed to give students' exposure to essential HR-related theories and concepts and the usage of statistical programs to analyze HR-related datasets. More specifically, this course provides knowledge and information about basic concepts and theories relating to staffing, training/development, performance management, compensation, and other advanced topics and help students develop skills in analyzing the HR-related datasets. Therefore, this course helps students acquire knowledge relating to HR and develop skills for analyzing HR-related datasets. | |||||||||
| BUS3048 | Business Data Visualization | 3 | 9 | Major | Bachelor | 3-4 | English | Yes | |
| The ability to communicate practical implications of quantitative analyses to any kind of audience member characterizes business data analysts. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand. Our mental/neurological abilities are partly influenced and formed through environmental structures and experiences. Technological hardware and software are able to acquire information in a quality and quantity that is no longer processable by human senses. This information has to be represented artificially at a level compatible to our perceptivity in order to become accessible. This course aims to provide students an introduction to the techniques of data visualization such as volume visualization, multiresolution methods; cognitive and data sciences that employ visual representation and information design. Students will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles. | |||||||||
| BUS3049 | Platform Business in Digital Economy | 3 | 9 | Major | Bachelor | 3-4 | English | Yes | |
| This course is designed for students who want a broad understanding of the opportunities and challenges presented by the modern digital revolution undergoing our time. The three keywords that sum up the modern digital revolution are online/digital platforms, AI-driven machines, and crowds. The three elements are so intertwined that one can’t be comprehended without the others. In this course, students will survey a full of examples of digital platforms powered by technology and crowds. We will learn about the fundamental principles at work behind the platform innovation and disruption of today and tomorrow. Key concepts include network effects, architecture, chicken-or-egg problem, monetization, winner-take-all market, disintermediation, to name a few. | |||||||||
| BUS3051 | Strategic Human Resource Management | 3 | 5 | Major | Bachelor | English | Yes | ||
| In the course of Human Resource (HR) Strategy, students focus on understanding how to design and implement diverse areas of HR management (e.g., selection, training and development, appraisal, compensation, career development) for achieving organizational goals. Students learn primary theories to establish HR systems aligned with strategic goals of organizations and understand how those theories have been applied to firms in South Korea and other countries with case studies. In the end, this course will enable students to build firm-specific HR systems that are differentiated from those of competitors. | |||||||||
| BUS3053 | Digital Marketing Strategy | 3 | 6 | Major | Bachelor | English | Yes | ||
| This course covers important issues in the design and implementation of digital marketing programs and provides you the right skills needed to make intelligent use of digital and social marketing data to make business recommendations and decisions. | |||||||||
| BUS3054 | Fundamentals of Human Resource Management | 3 | 5 | Major | Bachelor | English | Yes | ||
| In the course of Human Resource Management, students learn about diverse activities to effectively utilize the human capital (e.g., knowledge, skills, and abilities of employees) of firms. Specifically, students learn theories and practices to hire right persons, develop their competences, increase their job performance, and heighten their work motivation. By studying cases of advanced firms in South Korea and other countries, students enhance the ability to leverage their understanding on how to manage people for improving firm performance. Ultimately, this course helps students understand how to maximize the value of human capital resources of firms with diverse human resource management practices and develop the ability to design and offer those practices. | |||||||||
| BUS3055 | AI and IT Business Model | 3 | 6 | Major | Bachelor | English | Yes | ||
| This course covers the following learning goals. Firstly, the primary aim of this study is to analyze the techniques and effects of establishing a competitive business model (BM) in the IT (Information Technology) sector. Acquiring this information is essential for students in the current era of ChatGPT, when individuals and businesses are increasingly prioritizing the pursuit of advanced intelligence through the utilization of Generative Artificial Intelligence (GAI). Furthermore, students will gain an understanding of the dominant trends in the global IT industry, which leads the way in the field of GAI, as well as the changing paths of machine learning. The course covers the specific content and teaching techniques described below. - Content 1: Recent advancements in the global IT industry regarding GAI and machine learning, encompassing the strategic approaches adopted by prominent technology firms such as Google and Microsoft, the advancements achieved in deep learning methodologies, and the latest progress in large language models (LLM). - Content 2: Essential elements of the business models that are frequently adopted in corporate strategy and operational methodology in the global IT industry - Content 3: Gaining expertise in LR (Logistic Regression), DT (Decision Tree), NN (Artificial Neural Network), NBN (Naïve Bayesian Network), and CNN (Convolutionary Neural Network) machine learning techniques. - Instructional techniques include instructor-led lectures, clas | |||||||||
| CHS2008 | The Fourth Industrial Revolution and Start-up Business | 1 | 2 | Major | Bachelor | 1-4 | Challenge Semester | - | No |
| The fourth industrial Revolution is regarded as a key driving force to lead the new national growth method and changes the industrial structure. Therefore, major advanced economies are already proactively focusing on creating new business models in the fourth industrial revolution. On the other hand, the korea response system to the fourth industry and human resource development performance are considered insufficient. This subject is to aware of the necessity of Startiup a business in the era of the Fourth Industrial Revolution for lower-grade students at universities and to explain the fourth industrial revolution technology. Based on this background knowledge, students will learn business model development theory, startup team building, and how to draw up a business plan. In particular, this subject will secure successful start-up cases or related videos to encourage students fun and eventually cultivate basic skills to start Business. | |||||||||
| CHS2016 | China FinTech: Theory and Practice | 3 | 6 | Major | Bachelor | 1-4 | Challenge Semester | - | No |
| China plays a leading role in the global FinTech market. The consumer FinTech adoption rate in China was 87%, which ranked No.1 in the world; the value of FinTech deals in China was $25.5 billion in 2018, accounting for 46% of global FinTech deals. This course introduces FinTech development in China and explain why China leads the global FinTech market. There are six sections in this course: the introduction of FinTech giants in China (e.g., Ant Group); peer-to-peer lending market in China; peer-to-peer insurance market and online mutual aid in China; the digital transformation of China's financial institutions; Blockchain and Bitcoin; Central Bank Digital Currencies. | |||||||||
| CHS7005 | Consumer Neuroscience | 3 | 6 | Major | Bachelor/Master/Doctor | Challenge Semester | - | No | |
| A new market and consumer research methodology, consumer neuroscience method, will be explored in this class. Understanding consumers’ brain responses to brand using eyetracker and functional near infraredspectroscopy experiments is a goal of this study. Eyetracking and fNIRS will provide a new means of measuring brand equity as consumers’ brain responses will reflect their attitude, engagement, and and loyalty. | |||||||||
| DBA4002 | Managerial Decision Making | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | - | No |
| This course is poised to equip students with the theoretical basis for improving decision quality which is required in all the echelons of management in modern firms. Especially, this course is designed to incorporate the computer skills to practically enhance one's decision making ability in the management environment. Besides, to help maximize student's ability in practice fields, the topics of the course are, the usage of Excel, linear programming, forecasting, regression, etc. Furthermore, the cases of decision making and decision support system will be taught and the student will be required to learn DSS mechanisms and also to develop DSS to solve complex managerial problems. This course is designed to provide practical skills and ability to develop DSS by which decision making problems are solved, as well as appropriate theoretical contents. | |||||||||
| DBA4007 | Marketing Management Seminar | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | Korean | Yes |
| This course, as a survey course, examines classic and current issues in marketing management. Its primary objective is to expose students to diverse topics in marketing and to prepare students for other specific topic courses. Topics covered include branding, pricing, advertising, impacts of marketing on firm value, corporate social responsibility, etc. The course also seeks to provide skills in critiquing the literature, defining research problems and writing papers on the area of marketing. | |||||||||
| DBA4008 | Marketing Research | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | - | No |
| The purpose of this course is to provide participants with the skills needed to conduct basic market research studies, work with research departments and/ or companies to obtain the information needed for decision making and to evaluate and interpret research results. The course covers issues of basic data collection and analysis. Methodologies for designing new products, segmenting markets and positioning products. As business managers in every field and at every level are called upon to make decisions on the basis of collected information, most participants will find this course relevant, regardless of their chosen fields of specialization. | |||||||||
| DBA4009 | Contemporary Issues in Marketing | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | - | No |
| This course mainly address the contemporary issues related to the marketing. As the circumstances around the business constantly change, the environment of the market and consumer behavior are also changing rapidly. In this sense, students who attends this course will learn the recent theories and cases related to marketing phenomena. | |||||||||
| DBA4010 | Seminar in Consumer Behavior | 3 | 6 | Major | Bachelor/Master | 1-4 | Business Administration | Korean | Yes |
| This course is designed to introduce graduate students majoring in marketing to basic research methodology and significant theoretical perspectices related to consumer behavior. The course will also offer opportunities for students to develop skills relevant to the conduct of behavioral resaerch in marketing. | |||||||||